trademagazin - Trademagazin

HARIBO Saure Pommes, HARIBO Grapefruit
Date: 2009-07-01 08:00:00

Gums in fruity flavours, in a sour candy jacket....

Orbit Professional Mints erdei gyümölcs
Date: 2009-07-01 08:00:00

A new, fruity flavour has been added to the popular Orbit Professional Mints product line....

Bonduelle olajbogyó fekete és zöld, magozott
Date: 2009-07-01 08:00:00

Olives, a popular produce of Mediterranean lands are now inlcuded in the Bonduelle assortment....

Győri Édes keksz 100% természetes eredetű összetevőkkel
Date: 2009-07-01 08:00:00

Győri Édes brand being re-launched in 2009 focusing on naturalness....

Haribo Saure Pommes, Haribo Grapefruit
Date: 2009-07-01 08:00:00

Continuous communication throughout the year targeted at the children, young adult and primary shopper groups. TV campaign supplemented by an indoor campaign in April-May and continuous online presence. Agency: MC...

Milli Mia Piruet
Date: 2009-07-01 08:00:00

Creating a spot to support the launch of a new product. Agency: BBDO Customer: FrieslandCampina Hungária Zrt. Product: Milli Mia Piruet Apperance: RTL Klub, Viasat3, Film+, Spektrum, AXN, Hallmark, storytv...

Mondi manufacturing its brand new bags in Békéscsaba
Date: 2009-07-01 08:00:00

Mondi Consumer Flexibles opened its expanded production facility in Békéscsaba on 19. May. As a result of the expansion, production capacity has been doubled, with 2 500 square meters of...

What you need to know about Mondi
Date: 2009-07-01 08:00:00

Mondi is a multinational manufacturer of paper and packaging materials with annual revenues of EUR 6,3 billion in 2007. Its activities are focused on Europe, Russia and South Africa. Mondi...

In 2nd place: Coca-Cola loyalty promotion 2008 – Playing with points on the Coke we site
Date: 2009-07-01 08:00:00

The loyalty campaign of Coca-Cola HBC Magyarország Kft. focused on teenagers and young adults was conducted between 3. March- 31. December 2008. All caps used on 0.5 litre bottles of...

2nd place: Kinder Uticélozz! promotion – Only points of the compass fixed, your destination is your choice!
Date: 2009-07-01 08:00:00

The simultaneous communication of all units of the four Kinder snacks (Kinder Bueno, Kinder Maxi Chocolate, Kinder Country and Kinder Delice) had been the first multibrand campaign in their history....

2nd place: STR8 consumer promotion – Masculinity that you don’t have to prove!
Date: 2009-07-01 08:00:00

The STR promotion organised by Trade 90 member of Sarantis Group and conducted between 23. May-7. July, was targeted at men in the 18-49 age group. Objectives included boosting brand...

The trend is unconventionality
Date: 2009-07-01 08:00:00

Another meeting has been held by the Trade Marketing Club recently, dedicated to the topic of “ Extreme solutions in trade marketing”. Erika Pintér, managing director of Trend Budapest spoke...

Crisis also an opportunity
Date: 2009-07-01 08:00:00

A professional forum was held by Karrier és Stílus Tanácsadó Kft on 20. May, under the tittle “Boost sales-meet your objectives”. Eszter Melisek from Nielsen spoke about market trends in...

Intense interest displayed towards Anuga
Date: 2009-07-01 08:00:00

According to Peter Grothues from the Cologne Fair, interest displayed towards this year’s Anuga to be held between 10-14. October is as intense as usual. Over 6 000 exhibitors are...

Changing supply and demand
Date: 2009-07-01 08:00:00

Michael Gerling representing the German Food Retail Union, a founder of Anuga, pointed out a number of important trends. In his opinion, intensive concentration in the European retail sector is...

Eu’Vend Cologne: 300 exhibitors and 5,000 visitors expected
Date: 2009-07-01 08:00:00

HUF 30 billion is spent by Hungarian consumers annually on food from vending machines and there are 35-40 000 machines in the country. The Eu’Vend exhibition is to be held...

IX. Univer Business Golf Championship
Date: 2009-07-01 08:00:00

The Univer Business Golf Championship celebrated its 9th birthday this year on 6. June. The event was held in the Bük Radisson Hotel and Birdland Golf Club. The majority of...

II. TV2 cup Howard Draft Award in Tabajd
Date: 2009-07-01 08:00:00

An exclusive polo cup was organized by TV2 for its leading clients for the second time this year, on 21. June in Tabajd. TV2. The patron of the event was...

Parliament accepted food product line laws
Date: 2009-07-01 00:15:00

On 29 June by extra procedure, the parliament accepted food product line laws without any votes against. The National Trade Association (OKSZ) protested in a communication. The law listing itemized...

Hungarians spends 80 billion HUF on cheese
Date: 2009-07-01 00:12:00

According to Nielsen market research company; cheese is the food which has one of the biggest turnover. The retail sales of cheese are stable and, exceeds 80 billion HUF per...

Drought and storm – the prospects of Hungarian wheat
Date: 2009-07-01 00:10:00

Because of the drought, harvest began before the traditional date this year, especially in the southern counties. Rainy weather has no crop increasing impact, in some places it can cause...

Just a small increase in traffic before VAT increase
Date: 2009-07-01 00:09:00

Compared with the usual, small or no increase had been measured in traffic in the stores before the VAT increase of 1 July. According to Hackl Mónika Tesco's head of...

Four-star Castle Hotel in Szilvásvárad
Date: 2009-07-01 00:07:00

The 59th Castle Hotel of Hungary opened its gates in Szilvásvárad, Heves County. The owners renovated the castle, by 1.5 billion HUF and developed a four-star, 45 room hotel, which...

Stable Fruit Consumption
Date: 2009-07-01 00:05:00

According to the Central Statistical Office; in 2007, food consumption per person was 194 kg, which is one of the lowest value of the decade. Fourteen percent was spent on...

Tesco – Irish suppliers to worry
Date: 2009-07-01 00:04:00

Tesco lost a small bit of its market share in the last 12 weeks ending on June 14 compared to its 30.9 percent market share of last year. According to...

Tortellini Ltd. blocked due to contamination
Date: 2009-07-01 00:03:00

Tortellini Ltd. blocked its tortellini, ravioli and lasagne products, which are eatable until September 2009, in order to protect the health of the consumers, due to the toxin contamination of...

Firms do not save on training
Date: 2009-07-01 00:02:00

Four-fifths part of the companies did not reducted the expenditure on education in the past half year, despite the financial difficulties – reveals the survey of British Institute of Directors....

Tesco and Fortis UK to form new partnership
Date: 2009-07-01 00:01:00

Tesco Personal Finance (TPF) and Fortis UK have announced that they are in exclusive discussions to form a new partnership to provide motor and household insurance. Jointly the companies will...

Lapsing vegetables and fruits standards in the European Union
Date: 2009-06-30 00:28:33

From the 1st of July, despite protests of the big producers, the community level marketing standards for 26 different vegetables and fruits will be terminated. The EU regulated since the...

Stagnant economy and rising unemployment
Date: 2009-06-30 00:25:57

According to Ecostat and Világgazdaság the economy stagnated in June. According to the datas of Central Statistical Office, the unemployment rate increased to 9.9 percent. The economy is still in...

HARIBO Saure Pommes, HARIBO Grapefruit Date: 2009-07-01 08:00:00

Orbit Professional Mints erdei gyümölcs Date: 2009-07-01 08:00:00

Bonduelle olajbogyó fekete és zöld, magozott Date: 2009-07-01 08:00:00

Győri Édes keksz 100% természetes eredetű összetevőkkel Date: 2009-07-01 08:00:00

Haribo Saure Pommes, Haribo Grapefruit Date: 2009-07-01 08:00:00

Milli Mia Piruet Date: 2009-07-01 08:00:00

Mondi manufacturing its brand new bags in Békéscsaba Date: 2009-07-01 08:00:00

What you need to know about Mondi Date: 2009-07-01 08:00:00

In 2nd place: Coca-Cola loyalty promotion 2008 – Playing with points on the Coke we site Date: 2009-07-01 08:00:00

2nd place: Kinder Uticélozz! promotion – Only points of the compass fixed, your destination is your choice! Date: 2009-07-01 08:00:00

2nd place: STR8 consumer promotion – Masculinity that you don’t have to prove! Date: 2009-07-01 08:00:00

The trend is unconventionality Date: 2009-07-01 08:00:00

Crisis also an opportunity Date: 2009-07-01 08:00:00

Intense interest displayed towards Anuga Date: 2009-07-01 08:00:00

Changing supply and demand Date: 2009-07-01 08:00:00

Eu’Vend Cologne: 300 exhibitors and 5,000 visitors expected Date: 2009-07-01 08:00:00

IX. Univer Business Golf Championship Date: 2009-07-01 08:00:00

II. TV2 cup Howard Draft Award in Tabajd Date: 2009-07-01 08:00:00

Parliament accepted food product line laws Date: 2009-07-01 00:15:00

Hungarians spends 80 billion HUF on cheese Date: 2009-07-01 00:12:00

Drought and storm – the prospects of Hungarian wheat Date: 2009-07-01 00:10:00

Just a small increase in traffic before VAT increase Date: 2009-07-01 00:09:00

Four-star Castle Hotel in Szilvásvárad Date: 2009-07-01 00:07:00

Stable Fruit Consumption Date: 2009-07-01 00:05:00

Tesco – Irish suppliers to worry Date: 2009-07-01 00:04:00

Tortellini Ltd. blocked due to contamination Date: 2009-07-01 00:03:00

Firms do not save on training Date: 2009-07-01 00:02:00

Tesco and Fortis UK to form new partnership Date: 2009-07-01 00:01:00

Lapsing vegetables and fruits standards in the European Union Date: 2009-06-30 00:28:33

Stagnant economy and rising unemployment Date: 2009-06-30 00:25:57