Posts From trademagazin
Austrians trust their good old brands
Date: 2009-12-03 08:00:00
According to Nielsen Austria, retail turnover growth in food products is losing speed in Austria. Last year food sales augmented by 4.8 percent, largely due to increased prices, but in...
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Price/value ratio and the brand value of products and retail chains put in the limelight
Date: 2009-12-03 08:00:00
According to David Calhoun, Nielsen’s president/CEO consumers are getting used to changes caused by the crisis. They worry less and try to accommodate to the new situation. Spending habits changed...
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The first E-Mail Marketing Report was prepared
Date: 2009-12-03 08:00:00
90 percent of active Internet users read approved commercial e-mail messages with an interesting subject, but an informal addressing is not always an advantage – reveals the E-Mail Marketing Report...
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Among the last in Europe
Date: 2009-12-03 08:00:00
According to a quick estimate by Eurostat, in August 2009, the volume of retail turnover kept falling, by 1.8 percent in the EU-27 and by 2.6 percent in the eurozone,...
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Hungary increased prices the most
Date: 2009-12-03 08:00:00
In August 2009, consumer prices in the EU-27 were 0.6 percent higher than in August 2008, according to harmonised data. The biggest price increase was in Hungary with 5 percent,...
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Light at the end of the tunnel?
Date: 2009-12-03 08:00:00
A regional study recently published by PricewaterhouseCoopers paints a slightly unexpectedly positive picture of the consumption markets of upcoming states. According to experts, most global companies realised before the crisis...
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Fresh! 100% frissen préselt gyümölcslevek nem koncentrátumból
Date: 2009-12-03 08:00:00
Fruit juice made not from concentrate, but pressed directly from the fruit....
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Hírös Kecskeméti Mézes Ágyas Meggy
Date: 2009-12-03 08:00:00
Youthful taste that is easy to consume....
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Gyulai Májas konzerv
Date: 2009-12-03 08:00:00
Liver pâtés in cups and aluseal packaging, based on the recipe of the famous and popular Gyulai liver pâté....
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Mizo tejföl, kefír és natúrjoghurt multipack (4×150 g)
Date: 2009-12-03 08:00:00
Quality Mizo sour cream, kefir and natural yoghurts are now available as 4-item multipacks....
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Pickwick Fruit Amour gyümölcstea a szilva, vanília és fahéj ízével Pickwick Fruit Amour gyümölcstea az őszibarack és az eper ízével
Date: 2009-12-03 08:00:00
100% fruit based Pickwick Fruit Amour does not contain tealeaves, therefore its caffeine-free....
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Mándy-féle 8 tojásos száraztészta tönkölyőrleménnyel
Date: 2009-12-03 08:00:00
New composition with keeping traditional values, innovations directed at healthy eating and extra fibre content from the added ground spelt....
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Dán szalámi, Eredeti Magyar Paprikás szalámi/KAISER
Date: 2009-12-03 08:00:00
Popular Kaiser salamis are now available in the deli counter as well....
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Xellent Swiss Vodka
Date: 2009-12-03 08:00:00
Xellent vodka is distilled in three phases in Willisau, Switzerland. Its basic ingredients are top-quality organic rye and Alpine glacier water of unparalleled purity....
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Tibi narancsos-gyömbéres
Date: 2009-12-03 08:00:00
Once again, tibi surprises consumers with a new seasonal product: ginger-orange cream-filled milk chocolate....
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Bref 3–Aktiv – WC-illatosító és légfrissítő egyben
Date: 2009-12-03 08:00:00
The innovation is that the perfume emitted by the scent pearls in Bref 3-Aktiv’s third container is in harmony with the scent of the cleaner and air freshener in the...
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Silan Perfume Essence öblítők – A luxus új illata
Date: 2009-12-03 08:00:00
New Silan Perfume Essence premium softeners are available in three exclusive long-lasting scents, all of them designed by leading perfume makers....
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Raffaello T14 Csillag
Date: 2009-12-03 08:00:00
The exclusive look is guaranteed by the eye-catching, Christmas-spirit evoking gift box packaging....
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The recipe of a rejuvenating treatment from Házi Arany
Date: 2009-12-03 08:00:00
Gábor Heltai, the director of Házi Piros Paprika Kft. and their agency, Czino Trade Solutions decided to blend a few classic ATL tools with on-line marketing and in-store tools in...
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Europe’s Day in Commerce for the fifth time in Hungary
Date: 2009-12-03 08:00:00
The National Association of Entrepreneurs and Employers as the Hungarian member organisation of EuroCommerce organised the domestic Europe’s Day in Commerce on 3 November. László Herczog, the Minister of Social...
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Awards presented at Europe’s Day in Commerce, 2009
Date: 2009-12-03 08:00:00
Klauzál Gábor Prize: Posch Péter, WestEnd Ingatlanhasznosító és Üzemeltető Kft. ügyvezető igazgatója; Dr. Vígh Gábor, Mammut Zrt. vezérigazgatója; Ay János, MKIK koordinációs és marketing igazgatója; Boros Péter, COOP Győr Zrt....
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“Many retail companies would like to be in our place”
Date: 2009-12-03 08:00:00
Péter Boros, CEO of COOP Győr Zrt. was awarded the Klauzál Gábor Prize. Q: Could you list the most important steps in your career? A: I started out as an...
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VOSZ aims for government-level interest representation
Date: 2009-12-03 08:00:00
Besides celebrating, on Europe’s Day in Commerce complaints were also voiced: the sector mostly laid the blame on the government for the sector’s problems. We asked what the reasons were...
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Solutions for a more efficient retail
Date: 2009-12-03 08:00:00
The Laurel group held a conference at Balatonalmádi’s Ramada Hotel & Resort Lake Balaton on 15-16 October. In the lobby, the company’s own, exclusively represented and partner companies’ innovations awaited...
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An age group waiting to be discovered
Date: 2009-12-03 08:00:00
At the last meeting of Trade Marketing Klub in 2009, the topic was consumption habits of the + 50 age group and their shopping potential. Zsuzsanna Hermann, Trade magazin’s editor...
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Macfrut 2009 – Innovation and global trends
Date: 2009-12-03 08:00:00
On 9 October, the 26th Macfrut exhibition and fair closed its gates in Cesena, Italy. The first European-level summit of the fruit sector was also held at the 3-day event....
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From Hungarian salami to wild garlic
Date: 2009-12-03 08:00:00
– This year’s Anuga showed that the food sector is capable of remaining stable even at the time of crisis, because people will always have to eat – Dierk Frauen,...
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Tastes in the mirror
Date: 2009-12-03 08:00:00
Winning the trust of consumers is essential, because a certain part of the press projects a negative image of food products. A good example of this is influential German magazine...
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