Posts From trademagazin

Another gas station network in the portfolio of POS Media Hungary

Every month, more than 3 million cars can be accesed at the Shell filling stations, with the help of the advertising tools of POS Media Hungary. The advertising spaces at...

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Zwack profit fell by 19 percent

In the first nine months of the 2009/2010 financial year, the Zwack Unicum Nyrt. had 3.2 billion HUF results beside 20.62 billion revenue. Revenue decreased by 13, profit by 19.1...

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Smile Magic Program: A day in the court of King Matthias

A therapeutic experiential and therapeutic experience playhouse was held yesterday in the scope of Procter & Gamble’s “Grant Holders of the Year 2009” Smile Magic Program, organised by the Smile...

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Both Hungary’s and the Euro Zone’s manufacturing industry expanded

Euro Zone’s manufacturing industry expanded further beyond expectations. The shrinkage began in September 2008 has stopped in Hungary. The Purchasing Manager Index expanded in January compared to the previous month....

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Spas are in Trouble

According to the Secretary-General of the Hungarian Spas; the Ministry of Health violated the law, beacause since December of 2008, do not advertise the new prices of the spa services,...

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Online shopping is getting more and more popular

According to the “2009: Trends and attitudes” research of Gemius E-Commerce; Fourty percent of the Hungarian internet users are relatively experienced in online shopping. The research shows that almost all...

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German beer consumption decreases for years

The Germans consumed less beer in 2009, than a year before. According to the Federal Statistical Office; the sales of the domestic breweries and beer storages, decreased by 2.8 percent....

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The old payment system is adverse for animal breeders

Comparing the land based and the new SPS system, it is revealed, that the current system favors the plant growers working at smaller areas, while the new sytem would favor...

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We are dissatisfied with the climate programs

According to the new survey by Ipsos Global @dvisor, carried out on behalf of Reuters News; only 35 percent of the adult population of 23 countries (that gives 75 of...

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Consumer rush did not occur in the United States

Despite the fact, that the huge chains were bombing the customers with actions, in December, the U.S. households spent less, than expected. Only a 0.2 percent increase occured, in household...

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Sealed Air Cryovac bags to protect the world champion cheese

Packing a 100 kilogram cheese to transport it overseas is not a small challenge. The market leader von Mühlenen AG Swiss cheese manufacturer regularly fulfills this task, with huge success....

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Transylvania will be swallowed by the western supermarket chains

Another department store, the Kaufland arrived to Sepsiszentgyörgy. The German group will build up the city’s newest department store, on 5 thousand square meters. The local government approved the settlement...

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Charity Gala for Haiti

The hospitality profession mobilized itself in order to help to the victims of the earthquake. On the 17th of February, from 7pm Visitor and Hotel Magazine, the Hungarian Baptist Aid...

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Improvement in external debt, stagnant real wages

According to the forecast of GKI Economic Research Co. made with the cooperation of Erste Bank, Hungarian economy will stagnate in 2010, but the external balance will show assets. The...

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More and more managers are getting optimistic about the future

According to the Global CEO Survey of the PricewaterhouseCoopers; The CEOs left behind their fears, about the prolonged recession. The year earlier pessimism is replaced by trust in future growth....

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Consumer protection take care of pálinka

The National Pálinka Council and the National Consumer Protection Authority signed a cooperation agreement, in order to help quality pálinka consumption on Thursday in Budapest, in the Ministry of Agriculture...

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The annual turnover of cosmetics and household chemical products is 300 billion HUF

Last year, the retail turnover of the household products and cosmetics increased by 1 percent, compared to the previous year and is around 300 billion HUF. Nielsen market research company...

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More and more costumers buy abroad, due to VAT increase

Household consumption decreased, due to the increase of VAT rate from 20 percent to 25 percent it also “fattened” black economy, and weakened tourism – states the National Trade Association....

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A six-year record in the U.S. economy

According to the communication of the Ministry of Commerce; GDP grew by 5.7 percent, which is much higher result, than the 4.6 percent that the analysts expected. In the third...

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Development instead of bankruptcy

The Pápa Meat Factory will implement a 500 million HUF worth technological development this year – said Politzer József, CEO of Pápa Meat 1913 Ltd. Politzer József, CEO said that...

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Last year, fewer people visited Austria

In 2009, the number of guest nights slightly decreased by 1.9 percent in Austria. The Hungarian travelers spent 8.8 percent fewer guest nights in the country. According to the preliminary...

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U.S. indices records

Manufacturing activity showed a revival in January. The Chicago purchasing manager index increased to 61.5 points from the 58.7 points of December reaching a level not seen for two years....

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Brau Beviale 2010: Industry celebration in Nuremberg

Brau Beviale will be held between 10th and 12th November 2010 in Nuremberg. Brau Beviale is the most important trade fair of the year, for the European beverage industry professionals,...

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Increasingly popular rural tourism

Rural tourism, may expand from the second half of the year. It is a popular form of recreation mainly among domestic visitors. Rural hospitality can be a break out point...

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Wincor Nixdorf presented new cash desk solutions

Fifty-nine IT managers of store chains and banks got acquainted with cost-effective and quick cash desk solutions, at the headquarters of the Wincor Nixdorf company in Paderborn, Germany at the...

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We are looking for the actions of the shops more consciously

According to the results of GfK Hungária’s Shopping Monitor 2009/2010 study; Consumers are getting more conscious. Nowadays the actions and promotions have prority status. The biggest interests are for the...

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Two million people used holiday vouchers

According to the Hungarian National Holiday Foundation; nearly 50 billion HUF worth holiday vouchers were marketet in Hungary last year. 2 million employees and close relatives used to holiday vouchers....

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This year there will be no SPS: We miss EU agricultural supports

Hungary announced to the union’s competencies, that Hungary will not adopt the farm-based agricultural support system, the SPS this year. The news was told the MTI by Gráf József Agriculture...

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The SPAR shopping bags serve charitable purposes

SPAR Hungary Ltd. is in strategic cooperation for many years with the Hungarian Maltese Charity Service. The two organizations are committed to social unity and help the needy effectively with...

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Dove returns to the purity of colors

The Dove was the first, more than 50 years ago, that introduced the pH-neutral soap. In 2010, as the symbol of hydration the brand dresses into white color and launches...

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