Posts From trademagazin

The population is optimistic after the elections

According to the survey of GfK Hungária and the Corvinus University; both the complex Consumer Confidence Index and the Consumer Expectations Index increased significantly, compared to the previous quarter results....

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The advertising market has recovered

After a long-term decline, the first signs of recovery have begun to appear in the global advertising market – states the world's largest advertising agency, the WPP Plc. According to...

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Persil Cold Active gels: the liquid detergents of the future

The customers who care about their clothes are using Persil products for decades. The Henkel after the Persil washing powders uses the successful Active Cold technology in the area of...

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The Secret of Healthy Coffee

Although the 80 percent of the Hungarian population consumes coffee, no single opinion developed over the health effects of coffee consumption. According to the recent researches; caffeine does not cause...

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Tesco strengthens its team with a Hungarian manager

From the 10th of May, Jegesi Viktor became the new Marketing Director of Tesco Global Stores Ltd. Jegesi replaces Steve Reynolds, who will be the Marketing Director of the Turkish...

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Let’s sell wine in India!

A new, giant market may be developed for the wine companies. India may be the first Southeast Asian country, which will be the member of the International Organisation of Vine...

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Hungary is Europe's leader in price rise

Inflation slowed slightly in April: consumer prices rose by 0.5 percent, compared to the previous month and increased by 5.7 percent, compared to last April. In March, the monthly increase...

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The Consumer Confidence Index improved to 61 points from 58 in a half year

The Consumer Confidence Index improved this spring in Hungary. Though is still lower than before the crisis – states Nielsen’s Global Consumer Index Research in 54 countries, in March-April. Among...

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Tourism cooperation between Berlin and Budapest

In tourism marketing Berlin and Budapest will cooperate at some overseas markets in the future. The Chief Executives of the two cities’ tourism marketing organizations, Burkhard Kieker of the Berlin...

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The popularity of Budapest declined among the Western entrepreneurs

Budapest’s popularity decreased among the Western entrepreneurs since last year – reveals an international survey that was presented in Brussels on Monday. The ECER foundation (European Cities Entrepreneurship Rank) surveyed...

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The Chinese trade balance surplus reduced drastically

According to the the Principal Customs Office Of China (GAC) the trade surplus is decreased by 87 percent in April. The Chinese export in the fourth month of the year...

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1500 dogs can find new owners with the Pedigree ® Adoption Program

One of the largest pet food manufacturer and distributor company of Hungary, the MARS Hungary this year continues the Pedigree ® Adoption Program, which aims to improve the life of...

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New tasks and managers in the management of the Borsodi brewery

The management of the Borsodi Brewery Co. has transformed: the former marketing director once again manages this area, and a new leader joined the trade organization. Mészáros Zsolt, who started...

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IKEA to expand in Serbia

The Swedish IKEA home furnishings chain would invest around 1.2 billion euros in the forthcoming years in Serbia. The Swedish company would open a furniture factory and five stores in...

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New Consumer Marketing Director at FrieslandCampina Hungary

From the 1st of April 2010, Mr. Razvan Orbulescu was appointed as the Consumer Marketing Director of FrieslandCampina’s Hungarian subsidiary. FrieslandCampina is a large multinational dairy company, with strong brands...

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A new Hungarian General Manager at the Romanian subsidiary of FrieslandCampina

From the 1st of April 2010, Mr. Péter Szautner was appointed as General Manager of FrieslandCampina Romania. With a turnover over 100 million euros and with strong brands such as...

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Retail trade: the emerging markets to increase, Budapest improved 14 places

According to the research of CB Richard Ellis' named “How much the retail is global?”; the emerging markets are attracting a growing number of international retailers and global retailers and...

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Hungarian entrepreneurs introduced in Novi Sad

Hungary will be the partner country of this year’s Agriculture and Food Fair in Novi Sad, so many Hungarian companies will appear at the event. On the fair, which opens...

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A favorable trade balance in March

According to analysts surveyed by MTI; Foreign trade was favorable in March. The analysts expect a faster growth of imports in the second half of the year. According to the...

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Wine Street and Hungarian wine regions in Budafok

Building on the wine culture and wine tradition of Budafok, tourism developments have begun in the 22nd district of Budapest, from a close to 300 million HUF EU support. In...

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About 78 million people under the Golden Arches

McDonald's retained its 14.3 percent share on the market of outdoor dining in 2009.  McDonald's closed the last year with 77.6 million customers, a turnover of 37.4 billion HUF, with...

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Flourishing beaches, and solid price increases at the lake Balaton

This year's season started with solid price increases or with the same entry fees and with several significant developments – said Győrffy Árpád, editor of balatontipp.hu to MTI. According to...

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Whiskey and vodka is the favorite instead of champagne

Dom Perignon, the “drink of bankers”, has fallen 30 places in the ranking of the world's most popular drinks, so it does not belong to the 100 most popular drinks....

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German export increases

The exports of Germany increased so strong in March have not seen for 18 years. According to the Monday report of the Federal Statistical Office; the exports increased by 10.7...

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The Slovak industry has the momentum

Industrial production increased a greater extent than expected, by 19.2 percent in Slovakia, on an annual basis in March – announced the Slovak Statistical Office. In March, the Slovakian industrial...

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According to British researchers: organic farming is luxury

Organic farming brings much less yield and does not add significantly biodiversity – states a British survey. The researchers stated that the organic food is a luxury, that the world...

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Food consumption decreased, compared to 2000

The consumption expenditure was 750,309 HUF per capita for the people living in households in 2008, which was 23.5 percent higher in real terms, compared to 2000 – reports the...

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A great year start in the retail property market

On the European retail property market, the total value of investments reached 8 billion euros in the first quarter of 2010. This means a 42 percent share of total European...

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Position should be made to the domestic food producers

The market for the small family farm food products should be opened – said Font Sándor, agri politician of Fidesz in the Duna TV. The new government plans the establishment...

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1500 liters of mineral waters in every minute

Preparations have started for the construction of Hungary's largest mineral water bottling plant in the outskirts of Piliscsév – informed MTI, Miszori László, the managing director of the investor company....

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