Posts From trademagazin
NÖM ice coffees
Date: 2011-05-25 02:11:27
Delicious milk drinks in different coffee flavours, made from fresh milk and arabica coffee and pasteurised on high temperature....
Read more
New Joya Fresh
Date: 2011-05-25 02:08:01
New Joya Fresh is unique among soy drinks because it is not made with UHT technology, so it is fresh and tastes creamier and more special....
Read more
Magnum Mini
Date: 2011-05-25 02:04:38
Magnum Mini contains 6 versions in two flavours: 3 Magnum Mini Double Chocolate and 3 Magnum Mini Double Caramel....
Read more
Firsthand retail trends
Date: 2011-05-25 01:59:00
Trade Marketing Club’s last meeting was held on 21 April 2011 in the BKIK building, where participants discussed the latest retail trends. Zsuzsanna Hermann, one of the club’s founders welcomed...
Read more
It is our actions and not our words that define who we are
Date: 2011-05-25 01:56:48
In past decades the majority of companies turned to market researchers if they wanted to understand their customers better. Most of these market researchers surveyed the market with questionnaires and...
Read more
Syoss – the megabrand
Date: 2011-05-25 01:53:00
Henkel launched their Syoss brand in three steps and in the 1 March-30 April 2010 period a large-scale ‘Syoss and New York prize game’ promoted the novelties. In this period,...
Read more
SuperShop – 1 million reasons for shopping!
Date: 2011-05-25 01:51:23
In the 6 April-5 May 2010 period SuperShop started an activity with the involvement of all their partners. They targeted 1.85 million card holders and 80,000 potential new ones, with...
Read more
Fanta – Become a member of the Fanta Team!
Date: 2011-05-25 01:49:54
McCann Erickson and Lauritzen Marketing implemented a programme that targeted teenagers and made use of social media. Teenagers had a chance to learn the Fanta Dance and footages of this...
Read more
Vénusz – A bit of love with every course of the meal
Date: 2011-05-25 01:36:02
Bunge Zrt. commissioned Rafinanz Service with achieving the goal: Lidl enlisting Vénusz cooking oil. Lidl’s face Gianni was the perfect choice for the task and the SMS prize game was...
Read more
Stagnating sales in retail units
Date: 2011-05-25 01:23:03
Retail turnover did not change from January last year, but compared with the previous month sales augmented by 0.7 percent in January 2011. Domestic retail network and mail order companies...
Read more
Growing average wages
Date: 2011-05-25 01:21:45
KSH’s quick report indicates that the gross average wage grew by 3.1 in January-February 2011. Calculating without the family write-off the net average wage was 4.4 percent higher than a...
Read more
Foreign trade is in a peak period
Date: 2011-05-25 01:18:54
KSH reports that Hungary’s foreign trade significantly intensified in terms of volume in January 2011: export was up 21 percent and import grew by 23 percent from last year. However,...
Read more
Life is becoming more costly in the European Union too
Date: 2011-05-25 00:58:02
In February 2011 consumer prices were 2.8 percent higher on average in the EU-27, compared to prices in February 2010. In March the rate of annual inflation was 3.1 percent...
Read more
The Polish retail index is flying high
Date: 2011-05-25 00:46:43
According to a quick estimate by Eurostat, retail sales augmented in January 2011: by 1.9 percent in the EU-27 and by 0.7 percent in the eurozone, compared to the same...
Read more
Record performance by agriculture
Date: 2011-05-25 00:43:18
This February the agricultural production price index broke all previous inflation records with a 47.5 percent performance. KSH’s quick report indicates that vegetable product prices surged by 67.9 percent and...
Read more
Retail and agriculture have entered the danger zone
Date: 2011-05-25 00:41:15
In the first quarter of 2011 the number of insolvency procedures grew by 27 percent. This rate is higher than forecasted and Coface Hungary’s opinion is that it is because...
Read more
Tesco to keep its leading position, Gerry Gray says
Date: 2011-05-24 22:58:33
Tesco wishes to be the best partner of customers, local communities, workmates and deliverers. The company is planning to expand its services and analyze situations in detail in order to...
Read more
OKSZ calls for the reduction of VAT
Date: 2011-05-24 14:00:23
According to the National Trade Association (OKSZ); the higher inflation is the main, that domestic consumption has not followed the growth of GDP in the first-quarter of 2011. The OKSZ...
Read more
Retail still in trouble
Date: 2011-05-24 13:40:36
The retail sales in March shrank, compared to both the previous month, and the same period of last year. The flash report of the Central Statistical Office shows: the new...
Read more
Ranking of competitiveness may improve
Date: 2011-05-24 13:17:02
“According to an international ranking of competitiveness published last week Hungary has a worse ranking than it did this time last year. Even though there is no possibility to face...
Read more
Mastercard: 10 percent of cardholders regularly buy on the Web
Date: 2011-05-24 13:00:30
The Internet usage of MasterCard debit cards grew in a threefold rate over the past year, than the the traditional business card purchases, although the latter is 15 percent higher...
Read more
In Austria, the thermal spa of Hévíz is the favorite
Date: 2011-05-24 12:55:27
Articles are appearing one after anotherin the Austrian media, over the Hungarian baths and wellness hotels. Thanks to the Austrian Wellness Magazine and Medianet business journal, last week, nearly half...
Read more
Law should maximize the hosting fee of the Széchenyi Rest Card
Date: 2011-05-24 12:49:18
According to the President of the Sport and Tourism Committee of the Parliament; law should maximize the hosting fee of the Széchenyi Rest Card in 3 percent. The hosting fee...
Read more
TriGánit plans to restart the preparations of Westend II
Date: 2011-05-24 12:42:59
One of Europe's largest, real estate investment, the majority Hungarian-owned TriGránit plans to restart the preparations of the development of WestEnd II in June 2011 – reports Ingatlan és Befektetés....
Read more
Tesco enters to the community media market
Date: 2011-05-24 12:39:52
Tesco buys the BzzAgent U.S. community media marketing agency for sixty million dollars – reports AdAge, citing sources familiar with the deal. The BzzAgent is a Boston-based startup that specializes...
Read more
Foreign investor can save Cerbona
Date: 2011-05-24 12:30:45
The court ordered the liquidation of Cerbona Inc., last week. Despite this, the company is negotiating with a serious-looking foreign investor. If they manage to conclude an agreement with banks...
Read more
The consumption of cheese specialties is concentrated to Budapest
Date: 2011-05-24 10:35:50
According to Gfk Hungária’s ConsumerScan, the more special a type of cheese is, the more Budapest-centred its consumption is; small towns and villages are strong in processed cheese consumption. Practically...
Read more
