Posts From trademagazin

Magazine: What do we call marketing?

Early this year an American ‘businessman’ was arrested in Chile because he tried to smuggle USD 6,000 worth of ice out of the country. The ice came from the protected...

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KSH: slight increase in the foreign trade market turnover in January

In January, the volume of exports was 5.8 percent higher and the value of import was 2.9 percent above the levels of a year ago, the trade balance surplus was...

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The Milk Marketing Board has concluded a self-regulatory agreement

Thus, the raw milk price will be determined for the 2012/2013 quota year, in 86 HUF / kg with a + 2.5 percent deviation. The chairmanship can modify the projections...

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Henkel: The crisis changes consumer behavior

The crisis changes consumer behavior, while the economic constraints strengthens consumer awareness resulting in positive social consequences – stated Törőcsik Mária, Professor of the University  of Pécs at the press...

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NFH: businesses can apply for consumer-friendly logo

Those businesses, can apply for consumer-friendly logo, on which no complaints were sent to the National Consumer Protection Authority (NFH) – told Pintér István, the authority’s Director-General at a press...

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Finnish-Hungarian agreement to maintain the EU sugar quota

The Hungarian and the Finnish Ministrer of Agriculture argued beside the maintenance of the EU sugar quotas on Tuesday's press conference following their discussions in Budapest in the Ministry of...

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CBA wants to be the market leader of the Hungarian food trade

CBA is intended to be once again the market leader in the Hungarian food trade – pointed out Baldauf László, president of the commercial food chain on Wednesday, at a...

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Ipsos F&F: cosmetics using and holiday habits of the young people

Toothpaste, shampoo, shower gel and deodorant can be classified among the basic hygiene and personal care products used by young adults. Men use shaving creams and aftershaves, while women use...

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Heineken Limited Edition Design Contest Picks the Winning Bottle

The Heineken Limited Edition Design Contest had over 30,000 entries, yet the beer brand has finally chosen a design to commemorate the company's 140th year. For the contest, Heineken used...

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Stevia is the sweetest plant

Stevia enjoys the distinction of being the sweetest plant on earth. In fact, raw stevia leaves are reportedly about 15 times more potent than table sugar, while stevia extracts have...

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The garlic-situation is getting difficult

Following a deplorable decrease of a decade, the fields for garlic production in Hungary have finally seen a growth in 2011, and the crop was around 5300 tons. This definitely...

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Yippy fruit drinks

Yippy, a fruit drink developed especially for children, welcomes two new flavours: apple and orange....

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Brumi Cereal flakes

Cereal flakes that contain 8 types of valuable vitamin and are available in 3 versions: chocolate balls, chocolate shells and cinnamon star....

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Kubu Play

Hungary’s favourite children’s drink line, Kubu Play is expanded with a new multivitamin flavour!...

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Dr. Oetker Zebra and Tigris Puding

Dr. Oetker’s unique novelties to the delight of children and parents alike: Dr. Oetker Zebra and Tiger Pudding – striped desserts!...

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Mizo Top candy

Well-known and popular Mizo Top cocoa drink and vanilla custard drink appear in stores in a new form, in dessert version....

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FruFru fruit sour milks with fresh fruits

By distributing FruFru fruit sour milks with fresh fruits, we bring back traditional, popular flavours and consumption habits of Hungarian cuisine and make them part of a healthy diet....

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Fasten cottage cheese

An excellent breakfast in itself but can also be consumed with bread or meat; available in plain and chives version. Consumers on a temporary or permanent diet can also enjoy...

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New SIÓ 1,5 l

Sió drinks with 25-percent fruit content are the ‘hotshots’ of the market and now made from a lighter, lower-energy recipe they treat consumers to new flavours and generate higher sales...

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Dove hair mask

An intensive hair mask that regenerates damaged hair with deep nourishment and makes it strong, shiny and up to 10 times more resistant against future damage....

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Dove hair mask

The advantage of hair masks’ deep nourishing effect combined with the rapidity of conditioners....

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Carte d’Or Gerbeaud

Carte d’Or Raspberry Cheesecake is a new, creamy cheesecake ice cream made with raspberry sauce and biscuit bits – a new addition to the popular Gerbeaud product line....

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Worsening economic forecasts cause uncertainty among European consumers

New rescue packages, uncertainty about further developments in Greece, Italy and France and the prospects of poorer economic development in 2012 are all heightening the anxiety of European consumers. This...

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The hungaricum act builds the consumer community of national products

The Hungarian legislation has arrived to a strategic milestone with the creation of the Hungaricum act. The Hungarian legislation is willing to ensure the protection of national values. The law...

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Ipsos: Shopping, financial transactions and job search on the net

Six-tenth of the world's internet users collect information about the products they want to buy on the web, and almost half of them buys these products on the web. Six-tenth...

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Rain or more expenses

If rain will not come, autumn sowings may be in critical situation, and the fate of spring seeds  will be in a critical situation as well. According to meteorologists, weather...

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Technical breakthrough in the dairy industry

The world's leading food processing and packaging system manufacturer, the Tetra Pak has announced a revolutionary innovation. The OneStep technology, debuted at the Anuga FoodTec exhibition decreases the milk processing...

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Magazine: Shall we offer or not?

According to research by the Harvard Business School in Boston, if guests in a restaurant are offered to have a smaller portion of side dish, 15-30 percent go for it,...

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K&H SME confidence index: do the domestic enterprises passed the low point?

After several years of nadir, the K&H SME confidence index increased. The K&H SME confidence index is indicating the one-year expectations of the domestic businesses. The K&H SME confidence index...

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Domestic strawberry and raspberry production may find momentum

The Hungarian strawberry and raspberry growers, who are entitled to SAPS can receive an annual 391 thousand euros (about one hundred million HUF ) support from 2012. The new EU...

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