Posts From trademagazin
Unilever: “Poverty will return to Europe”
Date: 2012-08-27 12:00:51
“Poverty will return to Europe”- said Jan Zijderveld, European Director of Unilever group in the Monday issue of Financial Times Deutschland. The company known mostly for its Knorr, Rama and...
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Magazine: He not only talks about it
Date: 2012-08-27 11:57:44
Lajos Jakab, the owner of Gastrobázis got fed up with everyone complaining about the quality of catering course books – he not only speaks but would like to act too:...
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The kilogram per HUF price of eggs is under checking at the markets
Date: 2012-08-27 11:48:07
Vendors who do not indicate the kilogram per HUF price of eggs will receive only a warning for a while. According to the new regulation the kilogram per HUF price...
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Auchan Hungary opened its 13th store in Hungary
Date: 2012-08-27 11:10:52
Among the former Cora stores, the unit in Fót is the first commercial center, which awaits the customers in the colors of Auchan. The Auchan group is present in Hungary...
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Haribo doubles its production hall
Date: 2012-08-27 11:05:44
The Haribo Hungária Édességgyártó és Forgalmazó Kft. doubles its 5,000-square-meter production hall in Nemesvámos. The company will be given a non-refundable 800 million HUF worth state subsidy to carry out...
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German business sentiment declines for the fourth month
Date: 2012-08-27 11:02:47
In August, German business sentiment declines for the fourth month. The business confidence index of the Munich-based Ifo Economic Research Institute declined to 102.3 points, mainly due to the uncertainty...
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17th Hungarian Wine Route Rally has started
Date: 2012-08-27 11:00:04
The 17th Hungarian Wine Route Rally has started on Friday morning, 24 August 8 am from the City Park of Budapest. This year’s route goes through the wine regions of...
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185 thousand proceedings initated in China, due to fake food products and pharmaceuticals in a year
Date: 2012-08-27 10:55:41
According to the report of the Ministry of Public Security, since August 2011 a total of 147 thousand underground laboratories were destroyed. Complaints from citizens also helped a lot to...
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Zsindelyes is hosting the official summer-farewell party again
Date: 2012-08-27 10:43:55
Zsindelyes Pálinka Distillery orgainses the Zsindelyes Festival in Érpatak again, for the 6th time. After the great success of the previous years, the organizers are waiting the guests on the...
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Ecotourism center to be handed over in Győrszemere
Date: 2012-08-27 10:10:55
An ecotourism center will be handed over in Győrszemere on Saturday: the vernacular architecture building will be the starting point of trips in the Sokoró region and can serve as...
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Czech congress tourism increased
Date: 2012-08-27 10:08:50
Congress tourism grew in the Czech Republic. In the first half of the year the number of international congresses and conferences held in hotels increased by 12 percent in the...
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GKI: Domestic expectations are permanently very pessimistic
Date: 2012-08-27 08:50:40
Following the almost permanent and pronounced fall in 2011, GKI-Erste confidence index (adjusted for seasonal factors) was close to stagnation in the first eight months of 2012. The modest increase...
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2012 Shopper Engagement Study – part 1
Date: 2012-08-27 00:20:56
Recession, unemployment and frequently changing economic conditions force the majority of FMCG buyers in the USA to economise. When it comes to making shopping decisions, 76 percent have been measured...
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Trade Marketing Klub: The scent of success
Date: 2012-08-27 00:16:10
Trade Marketing Club invited a special guest to its summer opening party, held on the beautiful terrace of Buda Sport Hotel: perfumer Zsolt Zólyomi, who earned his degree at the...
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Another school year starts: discount stores and the internet are the primary source
Date: 2012-08-27 00:12:50
According to the latest report of AdvertisingAge (USA), a survey by the National Retail Federation found that American households with children in the 3-18 age group plan to spend 14...
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Shopping experience and utilising digital tools in retail
Date: 2012-08-27 00:00:44
Market research company CompTIA recently published a study, according to which every third retailer in North America uses some kind of digital tool in-store and another 22 percent plans to...
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HAPPY TEA product family
Date: 2012-08-26 22:38:37
New, fruit flavoured tea range to enjoy....
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Selyemsonka ham family: dried prune version
Date: 2012-08-26 22:24:23
The popular Selyemsonka ham family welcomes a new member, the dried prune version....
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New SoftMix product line
Date: 2012-08-26 22:19:49
The new SoftMix product line is top quality dry dog food that contains 15-percent of soft bits....
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Joya 1 litre soy drink with calcium
Date: 2012-08-26 22:16:12
A soy drink with calcium that gives you strength: calcium is of essential importance for the human body....
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Joya soy drinks 1 litre
Date: 2012-08-26 22:12:41
The irresistible vanilla drink also sports a new packaging: it is tender and smooth, it can be consumed in itself instead of milk or with iced coffee, shakes and milk-based...
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1-litre Joya soy drinks
Date: 2012-08-26 22:08:06
From this autumn 1-litre Joya soy drinks are softer, silkier and creamier, thanks to advanced production technology; available in a new packaging....
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Szintézis is 25 years old: from DOS to cloud storage
Date: 2012-08-26 21:53:30
Győr-based Szintézis Information Technology Zrt. was founded 25 years ago and its profile includes retail systems, outsourcing and system integration. 20 years ago they established Szintézis Romania – the company...
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Praktiker is testing a new store format
Date: 2012-08-26 21:50:39
Nobody could escape the effects of the continuing economic recession. The DIY channel has also been suffering: sales have dropped and the number of buyers has decreased since 2009. On...
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Supplying restaurants at the highest level
Date: 2012-08-26 21:46:55
Matusz-Vad Zrt. serves its growing number of Horeca partners with top quality products, innovations, a sales team and its own logistics system. The company was founded in 1994 and opened...
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Sales growth with Eu.promotions
Date: 2012-08-26 21:44:03
The Milan-seated parent company of Budapest-based Eu.promotions Central Europe Kft. started implementing loyalty programmes, special promotions and charity programmes six years ago. Today they are active in 17 European countries...
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If it is salad, it has to be eisberg!
Date: 2012-08-26 21:40:56
Slowly but steadily Hungarians’ taste is changing and kitchen ready salads can be found in shoppers’ baskets more often. Frisée, rucola or radicchio taste special and at the same time...
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Coop: also a good neighbour when it comes to financial services
Date: 2012-08-26 21:37:24
Early June the COOP Group and GRÁNIT Bank signed a strategic cooperation agreement, creating the framework for providing shoppers with financial services in 3,000 COOP retail units. Dr István Rédei,...
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Ostorosbor Winery addresses young people with wines that give value for money
Date: 2012-08-26 21:31:14
Péter Kiss, chief winemaker of Ostorosbor told us that the company’s main goal is to make wines with an excellent price-value ratio – top quality wines at affordable prices. The...
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Touching the essence of things…
Date: 2012-08-26 21:27:10
After seeing, touching is the second most important sensory experience that influences shoppers. If a product is attractive visually but it does not feel good to touch it, it will...
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