trademagazin - Trademagazin

Changing demand is reshaping production as well
Date: 2012-12-01 21:49:55

Budapest was the host of the COPA and COGECA congress between 1 and 3 October in 2012. One of the topics discussed was better utilisation of opportunities in bioeconomics. Participants...

Tobacco products: the black market is growing again
Date: 2012-12-01 21:43:27

GfK Hungária’s latest study reveals that illegal tobacco product trade is becoming more and more widespread. According to official data, in 2011 total revenue from tobacco product sales was HUF...

There will be no Hungarian potato left by spring
Date: 2012-12-01 21:36:57

Data from the Agricultural Economics Research Institute (AKI) and KSH’s market price information system (PÁIR) reveal that the production price of potato in July-October 2012 was 28 percent higher than...

Their plan goes up in e-smoke
Date: 2012-12-01 21:34:54

In 2010 the state budget’s revenue from the excise duty and VAT on tobacco products amounted to HUF 360 billion. Hungary’s parliament passed the new ‘tobacco shop law’ in September....

Retail – the artery of the economy
Date: 2012-12-01 21:30:42

Tesco invited its media partners to a press meeting on 14 November, where the company shared with participants the results of the study conducted by Századvég Economic Research Institute, which...

Quo vadis Hungarian manager?
Date: 2012-12-01 21:26:12

After the summer break many are waiting for the job market to come to life. What are the current trends? Economic recession forced many companies to restructure themselves and to...

Trends, whys and answers – part 7
Date: 2012-12-01 21:22:37

As a qualitative market researcher, my experience is that about half of Hungarian consumers belong to the medi-level group (with an average level of price sensitivity). Their income is not...

POPAI Awards POP competition winners
Date: 2012-12-01 21:19:50

Display of the Year and ‘Non-durable’ category winner: Knoppers display – OSG Form Kft. • ‘Non-durable’ category second place: Pritt island – IS Innovative Solutions Kft. • ‘Non-durable’ category third...

USA: the highest holiday season turnover of the last 5 years is forecasted
Date: 2012-12-01 21:12:59

According to the International Business Times, retailers in North America expect the highest holiday sales since 2007. 100 retail marketing executives were interviewed and their answers revealed an expected growth...

Christmas came too early for some customers
Date: 2012-12-01 21:07:51

Canadian drugstore chain Shopper Drug Mart realised that the first week of November is too early to start the Christmas countdown and at midnight 5 November they stopped playing Christmas...

Insider
Date: 2012-12-01 21:03:08

Trade Marketing Club’s last meeting of the year was on 8 November 2012 in the BKIK building. Nearly 100 people were there to celebrate the winners of the POPAI Awards...

Fresh groceries attract customers
Date: 2012-12-01 20:58:37

For Hungarians high quality fresh groceries is the fifth most important factor (from twenty-two) in deciding where to go shopping – according to the latest ShopperTrends survey by Nielsen. Value...

(HU) Elég hatékonyak a promóciói? Megérkezett a Tesco Collaborative Promo Picker!
Date: 2012-12-01 19:39:42

Sorry, this entry is only available in HU....

Hungarian fish product won the SIAL d’Or Global
Date: 2012-12-01 19:27:09

Péter Palotás, managing director of PLP Hungary Kft. spoke to our magazine about the huge success of their Selfish product in France. He told that the average buyer does not...

The price of pork may rise significantly
Date: 2012-12-01 12:50:06

Pig farmers justify a twenty, or even thirty percent price increase, after the feed prices jumped because of the bad harvest. The purchase price of pork increased to 380-400 HUF...

KSH: increase in agricultural producer prices
Date: 2012-12-01 12:40:08

In July, the price of vegetable products increased by 5.3 percent after a decline of eight months, while the price of live animals and animal products increased by 9.3 percent...

GKI: Recession continues uninterrupted during economic adjustments
Date: 2012-12-01 12:02:05

GKI forecast slight GDP growth (0.8 per cent) for 2013 following a decline of 1.5 per cent in 2012. In the wake of the new restrictions announced lately, however, only...

Maroni
Date: 2012-12-01 01:41:49

PrimaMaroni Kft., a proud user of the Quality Food from Hungary trademark, for fine chestnut products, is preparing for the winter season with lots of novelties....

Zewa toilet paper
Date: 2012-12-01 01:38:54

Comfortable hygiene at home or on the go....

Gustonette product family
Date: 2012-12-01 01:35:52

Tasty chicken delicacies that can be prepared in many ways, rapidly – even in the oven....

Szovjetszkoje Igrisztoje sparkling wine family
Date: 2012-12-01 01:28:37

The Sovetskoje Igristoje sparkling wine family welcomes two new members: an extra dry and an alcohol-free product....

This is what your shopper would like, too!
Date: 2012-12-01 01:20:50

Have you ever wondered why shoppers spend more time in stores where there is a shopping trolley than in shops where there is only basket? It’s simple: one can look...

State-of-the-art technology at Aquarius-Aqua Kft
Date: 2012-12-01 01:17:28

The new facility, the result of a EUR 10 million investment, was inaugurated in Albertirsa by Minister of Rural Development Sándor Fazekas on 31 October 2012. Aquarius-Aqua Kft. was established...

Point of sale music
Date: 2012-12-01 01:14:23

One of the tools stores can use to increase sales is background music. Point of sale background music does not mean playing the favourite hits of shop assistants very loud....

Innovations from POS Services
Date: 2012-12-01 01:12:32

One of POS Services Kft.’s novelty products is the Coupon Book. In Hungary the popularity of coupons is growing. So far our experience is that the highest number of coupons...

Warehouse capacity expansion in Hungary’s biggest pasta factory
Date: 2012-12-01 01:09:50

he history of GYERMELYI pasta started in 1971 and today the company is Hungary’s biggest manufacturer, producing tons of pasta every day and transporting it to more than 100 customers...

CITROËN BERLINGO van: 2 pallets, up to 3 people, more than 4m3
Date: 2012-12-01 01:07:27

The CITROËN BERLINGO van has been updated inside and out: the panel van and leisure activity vehicle is now available with e-HDi engine (featuring the excellent Stop&Start system) and with...

Tuned to customers’ frequency
Date: 2012-12-01 00:59:32

Looking back on 2012, we asked the two directors of Dunapack Kft., Rafael Sieben (Csepel) and Attila Galambos (Nyíregyháza) about domestic trends in the packaging industry. 2012 was a difficult...

The price consciousness of Hungarians is similar to the European average
Date: 2012-11-30 13:20:53

The price is the most important when purchasing clothing products for 50 percent of the Hungarian consumers. 48 percent are watching the price of household products. This ratio is 43...

Fazekas Sándor: the melon sector is on a growing path
Date: 2012-11-30 12:55:40

The domestic melon sector is on a growing path – said the Minister of Rural Development in Medgyesegyháza on Saturday at the National Conference on the Evaluation of the Melon...

Changing demand is reshaping production as well Date: 2012-12-01 21:49:55

Tobacco products: the black market is growing again Date: 2012-12-01 21:43:27

There will be no Hungarian potato left by spring Date: 2012-12-01 21:36:57

Their plan goes up in e-smoke Date: 2012-12-01 21:34:54

Retail – the artery of the economy Date: 2012-12-01 21:30:42

Quo vadis Hungarian manager? Date: 2012-12-01 21:26:12

Trends, whys and answers – part 7 Date: 2012-12-01 21:22:37

POPAI Awards POP competition winners Date: 2012-12-01 21:19:50

USA: the highest holiday season turnover of the last 5 years is forecasted Date: 2012-12-01 21:12:59

Christmas came too early for some customers Date: 2012-12-01 21:07:51

Insider Date: 2012-12-01 21:03:08

Fresh groceries attract customers Date: 2012-12-01 20:58:37

(HU) Elég hatékonyak a promóciói? Megérkezett a Tesco Collaborative Promo Picker! Date: 2012-12-01 19:39:42

Hungarian fish product won the SIAL d’Or Global Date: 2012-12-01 19:27:09

The price of pork may rise significantly Date: 2012-12-01 12:50:06

KSH: increase in agricultural producer prices Date: 2012-12-01 12:40:08

GKI: Recession continues uninterrupted during economic adjustments Date: 2012-12-01 12:02:05

Maroni Date: 2012-12-01 01:41:49

Zewa toilet paper Date: 2012-12-01 01:38:54

Gustonette product family Date: 2012-12-01 01:35:52

Szovjetszkoje Igrisztoje sparkling wine family Date: 2012-12-01 01:28:37

This is what your shopper would like, too! Date: 2012-12-01 01:20:50

State-of-the-art technology at Aquarius-Aqua Kft Date: 2012-12-01 01:17:28

Point of sale music Date: 2012-12-01 01:14:23

Innovations from POS Services Date: 2012-12-01 01:12:32

Warehouse capacity expansion in Hungary’s biggest pasta factory Date: 2012-12-01 01:09:50

CITROËN BERLINGO van: 2 pallets, up to 3 people, more than 4m3 Date: 2012-12-01 01:07:27

Tuned to customers’ frequency Date: 2012-12-01 00:59:32

The price consciousness of Hungarians is similar to the European average Date: 2012-11-30 13:20:53

Fazekas Sándor: the melon sector is on a growing path Date: 2012-11-30 12:55:40