Posts From trademagazin

Auchan: 19 lucky players took home 1 million HUF worth gift cards

The 16-year-old Auchan Hungary Kft. on the occasion of its birthday gave more than 800 different gifts to customers in May in a value of 35 million HUF. The luckiest...

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Local Government Regulation on the protection of the Csabai Sausage

A local government regulation was made in Békéscsaba about the introduction of the Csabai Sausage trade mark, and conditions of its use. The Csabai Sausage is a Hungaricum. Vantara Gyula...

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Successful business year behind Zwack

The Zwack Unicum Nyrt. closed its 2013-14 fiscal year successfully. The company's financial objectives have been almost entirely met the expectations – the company's press release told. The taxed spirits...

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The NaturAqua to be given a renewed and unique look

The NaturAqua with its pleasant taste has become an important part of everyday life in gastronomy. The popular mineral water will be given a renewed look in the spirit of...

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Lindt’s online chocolate shop

Swiss Lindt & Sprüngli chocolates are some of the most popular sweets in the world. The company, in cooperation with IBM and CrossView, started its cloud-based online shop where more...

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New boxed wines from the Friends Fun Wine

Wine in a can specialist Friends Fun Wine has introduced two new additions to its collection of low-alcohol, low-calorie wines: Cabernet Coffee Espresso and Chardonnay Coffee Cappuccino. Of the two...

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The secret of how to prepare a delicious steak

With the advent of summer, the outdoor grilling season is coming as well. Choosing the real tecnique can make grilling even more enjoyable in adddition to the good company. “Our...

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Design Contest on the occasion of the 40th anniversary of the introduction of the strawberry cake and the barcode

The GS1 Magyarország nonprofit organization is celebrating with an EperCode named strawberry cake and announces a design contest on the occasion of the 40th anniversary of the introduction of barcode....

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The proportion of direct hotel sales has increased

The proportion of direct hotel sales has increased in 2013. In Budapest, 26.9 percent of the guest nights were booked ovia wn online web pages, while in 2010 this ratio...

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CUTICURA Skin+Balance

CUTICURA Skin+Balance face creams focus on three basic problem types women have to face the most often: sensitive skin, greasy skin and dry skin. They bring irritated skin to balance...

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Magazine: Festival season

Hungary summer is the season of beer festivals, when breweries introduce their new products and promote their old ones. Craft Beer Festival started out as a festival introducing Hungarian microbreweries...

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GfK: the role of the modern channels are increasing on the vegetable markets

The Hungarian households buy less and less from vegetables and fruits, despite these fresh products are still among the most popular foods. In terms of the places to purchase the...

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The Takarékbank strenghtens its team with a leading agricultural market specialist

The duty of the leading agricultural market specialist who joins to the team of the Takarékbank (Savings Bank) will be to develop an agricultural knowledge center. Fórián Zoltán, who joined...

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The SPAR Magyarország Kft. is a major supporter of the Hungarian Cultural Festival in Graz

Three Hungarian Embassies in Austria – the Embassy of Hungary, the Balassi Institute – Collegium Hungaricum, the Hungarian embassy in Vienna and the Hungarian National Tourist Office organize Hungarian Cultural...

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Family Day in July

Several great programmes await those who visit the Kincsem Park, in the scope of the Juliális Family Day on 6 July....

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The separate collection of beverage cartons created 2.7 billion HUF in value

In ten years, the Beverage Carton Environment Protection Association (IKSZ) has contributed in the creation of more 2.7 billion HUF economic value by the separate recollection of beverage cartons. The...

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Magazine: How to get in a strong pricing position (Part 1)

Jason Green, managing director of The Cambridge Group – a member of the Nielsen holding – is the author of the book The Power of Pricing, according to which there...

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The foodpanda conquered Ecuador

After the acquisition of the market leader Russian Delivery Club, the foodpanda now strengthened its presence in Latin America: The company purchased the most popular food ordering platform of Ecuador,...

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The makers of aristocratic wines (Part 1)

The Twickel Vineyards (formerly known as Liszt Winery) is the largest winery of the Szekszárd wine region. The winery has shown an impressive development in recent times. The estate is...

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Beer is the truth – The smile of the day

The internet is full of astounding, “professional” news that are belonging to almost the absurd category. But all of those that we choose for this summer are true! A fifty-year-old...

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The ratio of the Slovak national foods are declining in the Slovakian stores

The proportion of domestic food products is steadily declining in the Slovakian stores since the country's accession to the EU. In the spring of 2014 it declined to 43 percent...

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CIG: Hungarian pensioners spend on home activities rather than on holidays

The Hungarian pensioners spend only the one-fifth of the amount on holiday than the European average – according to a recent analysis processing domestic and international statistics of the CIG...

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HELL STRONG COLA – 100% HELL Strong

In the spring of 2014 HELL ENERGY Magyarország Kft. extends its Strong product line with a bombastically new, unique innovation. HELL STRONG COLA hits the stores in May and boasts...

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Magazine: The store of the future at SIRHA Budapest (Part 2)

Many visitors noticed the device above the drink shelves upon entering the store. HiperCom mounted a camera above the gondola that records shopper behaviour and the data can be analysed...

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Analysts: household consumption may be the engine of growth

The retail sales have expanded dynamically – according to those macroeconomic analysts who were interviewed by the MTI. According to the macroeconomic analysts, household consumption is the largest component of...

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KSH: retail sales rose by 6.3 percent in April

The volume of retail sales in April increased by 6.3 percent after the 8.5 percent of March according to the calendar adjusted datas from the previous year – the Central...

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Dairy market consultation: the government acts in order to reach balance on the market

The government considers it impotant with high priority to protect the interests of the participants of the dairy co-operation, against those who threaten the market equilibrium with their activities –...

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GKI: 2.5 percent GDP growth, inflation may be 0.5 percent this year

The GKI improved its growth forecast for 2014, so the gross domestic product (GDP) growth will be around 2.5 percent and a much lower 0.5 percent inflation is expected. In...

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The solvency of the companies has improved

The domestic enterprises should prepare for only six days financing time term, which will significantly improve their liquidity situation. The vast majority of the SMEs keeps their liquid assets on...

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Quality wine production in the Tokaj wine region

The Mountain Village Council of the Tokaj wine region prepares a comprehensive research on the historic Tokaj Wine Region by the end of the year – Prácser Miklós, president of...

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