Posts From trademagazin
According to the Lidl the “Hungarian milk action” program may violate the competition law
The Lidl Magyarország in terms of the sales of milk also aims to serve the maximum demand of customers, along with the strategic decision to place great emphasis on offering...
Read moreThe dangers of online shopping
In addition to traditional channels, more and more people use the Internet to purchase Christmas gifts, however, the online shopping security experts, draw attention to the dangers. The Hungarian Representation...
Read moreWines are tested with cellphone
The culture of wine consumption was popularized at the Corvinus University of Budapest at this year's Great University Wine Test event on Thursday. A new mobile applications was also presented...
Read moreThe acacia honey of Bóna Zoltán won the Year 2015 award
The result of the best honeys types competition and the Best Honey in 2015 were announced at the 8th Honey and Gingerbread Festival in Gyula on Saturday. In addition to...
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The Dizolve laundry sheets: detergent closed into sheets
The customers can meet with a specific product on the shelves of dm: The Dizolve laundry sheets fit a woman's handbag, light weighted, can be stored in a small space...
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Stella Artois: the shining star of Christmas
Many years ago, the popular Belgian Artois brewery delighted the inhabitants of Leuven with a special Christmas beer, which both in flavors and both in appearance fit perfectly to the...
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New Managing Director at the Diageo Business Service Centre in Budapest
Diageo, the world's leading premium drinks producer and distributor appointed Zeisler Gábor as the head of its business service center in Budapest. The new managing director takes over the managerial...
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Environmentally friendly COOP Szuper opens in Tahitótfalu
On 10 November PILIS-COOP opened its refurbished COOP Szuper store in Tahitótfalu. The 502m² supermarket was completely rebuilt from a HUF 100-million budget. At the opening ceremony all those energy...
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Rossmann Fresh&Crazy rewarded with a lollypop
At LolliPOP 2015, a competition for creative BTL solutions and communication campaigns, Rossmann Hungary’s Fresh&Crazy campaign won a bronze lollypop. Fresh&Crazy turned up at the Efott and Sziget music festivals,...
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Free cookbook from Lidl
Lidl Hungary published Zsófi Mautner and Tamás Széll’s cookbook, titled Ízek nyomában (In the Footsteps of Flavours). Loyal Lidl customers can get the book for free from 19 November if...
Read moreNapkin Christmas tree for the holiday table – Video of the Day
Learning this Christmas tree napkin fold technique really upped myholiday tablesetting game and I'd like to spread the (napkin) joy. The following super simple steps result in nothing less than...
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KSH: the turnover of commercial accommodations continued to increase
The number of guest nights spent by domestic tourists increased by 6.2 percent and by foreign visitors declined by 3.4 percent in October, compared with a year before. The traffic...
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New products in the Tesco Finest range
From this autumn more than 150 fresh products and 200 plus other groceries are available to customers in the Tesco Finest product line. The Tesco Finest range consists of top-quality...
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An abundance of sweets during the holiday period in Auchan stores
Auchan is getting ready for the Christmas period with several hundred thousand chocolate Santa figures, 700 tons of Christmas fondant candy and many special treats, including exclusive products such as...
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Successful ‘Work and study’ project
In a project that ended on 30 November 2015 the Hungarian Chamber of Commerce and Industry (MKIK) – with HUF 1.191-billion funding from the European Social Fund – organised 60-hour...
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Magazine: Circus acts and showmen (Part 2)
Work continued at the Business Days conference Thursday morning, when the first section – International stars and world-class acts – was moderated by Zoltán Fekete, general secretary of the Branded...
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SuperStore 2015 logo already in use
2015 was the first year when Trade magazin and Trade Marketing Club organised the SuperStore competition for points of sale. Only brick and mortar store could enter the competition, but...
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Agricultural production declined prices increased
The gross added value of the agricultural sector in 2015 declined by 8.0 percent on the previous year's prices and remained unchanged at current prices. The 3.1 percent drop in...
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Milk Campaign: Reloaded
The marketing campaign of the dairy products started in the summer, under which the government intends to provide help to the domestic milk producers and processors. The Ministry of Agriculture,...
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More than 30 species of fish and rich meat supply in the Auchan
Auchan’s festive offering includes more than 30 species of fish and extended meat supply. According to the department store chain's experiences, the most sought fish species in the Christmas season...
Read moreThe GKI raised its GDP forecast for next year
The GKI Gazdaságkutató Zrt. raised its DDP growth forecast for 2016 by 0.3 percentage points, from 2 to 2.3 percent, compared to its September forecast. Investments will decline by 5...
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The globalplaza.hu carries out test purchases
The globalplaza.hu customer helping portal launches a brand new service that tests and evaluates the country’s web stores in three main topics, scores the experiences and publishes its objective review...
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The Nébih strengthens its product test program
The National Food Chain Safety Office (Nébih) is strengthening its product testing program and introduces the Szupermenta (Super Mint) logo to products achieved good results during testing and also renews...
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Presto-Pilot Kft. is 25-year-old
The Presto-Pilot Kft. is celebrating its 25th birthday. The company is representing such successful domestic natural cosmetics brands like Dr. Organic, Khadi, NEOBIO, or Logona Sante in Hungary. The company’s...
Read moreImperial Tobacco: the National Tobacco Supplier falsely passed on responsibility
According to the Imperial Tobacco Magyarország Kft. Imperial Tobacco Hungary Kft., the National Tobacco Supplier falsely passes on the responsibility to its competitor, because of the supply problems of the...
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Syngenta’s sunflower portfolio is even more promising
Syngenta sunflower hybrids are cultivated on more than three hundred thousand hectares every year in Hungary, making sure the company retains its market leading position. The company's forecasts reveals that...
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Higher than ever Dr. Organic range in the latest Müller
Dr. Organic now showcases its widest range of products in the recently opened Müller drugstore in Budapest, which opened its doors in December in the Árkád 2 mall. The three...
Read moreAnalysts expect annual trade surplus of more than 7.5 billion euros
The macroeconomic analysts interviewed by MTI expect an annual trade surplus of more than 7.5 billion euros. The Central Statistical Office (KSH) announced on Thursday that in January-October this year,...
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