Posts From trademagazin
Night life by ESPRIT
Date: 2007-06-27 08:00:00
The essence of summer nights captured in a bottle! Parfumes have been inspired by the Piña-Colada cocktail, which conveys a party atmosphere....
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Miss Sixty Flower Power
Date: 2007-06-27 08:00:00
Flower Power is a composition for the summer, with vibrating colours and fragrance of flowers, which bring back the atmosphere of the hot summers of the 1970’s....
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Kalinka premium vodka
Date: 2007-06-27 08:00:00
The unique pureness of the new Kalinka premium vodka is due to filtering through 10 columns of active carbon. This vodka is a unique mix of specially purified and softened...
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Master Good Knédli, Vadász knédli
Date: 2007-06-27 08:00:00
Innovation in dumplings: Traditional highland flavours. Innovation by Vadász knédli: unique in Hungary, flavoured with bacon and onions....
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Hofbrau München Premium Lager
Date: 2007-06-27 08:00:00
From now on, Hofbrau München will be sold in an elegant bottle and with a new label which accurately reflect the high quality and value represented by the brand....
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LMMI 100% lemon juice
Date: 2007-06-27 08:00:00
LMMI 100% lemon juice is made from the best Sicilian lemons, harvested in the winter, at the peak of their ripeness....
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Wiener Normal and Light
Date: 2007-06-27 08:00:00
A product representing the inimitable atmosphere of Vienna cafes and the flavours of fine coffees from Vienna, in new packaging, with a Light version coming soon!...
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Strawberry-yoghurt Campino
Date: 2007-06-27 08:00:00
Strawberry-yoghurt Campino refreshed both in looks and in contents has real fruit juice and essence from fruit flowers in addition to 22% fresh, creamy yoghurt....
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SIÓ fresh & fruit
Date: 2007-06-27 08:00:00
New sió fresh&fruit is a delicious, enjoyable, refreshing, pleasant and thirst quenching fruit drink with natural fruit content....
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Capitaly: think of the future!
Date: 2007-06-27 08:00:00
The sales and marketing plans had just been completed by Unilever for 2007, when the restrictive economic measures of the Government were announced in September 2006. This was when a...
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Product placement in the focus
Date: 2007-06-27 08:00:00
In May 2007, competent ministers of EU member countries accepted the amendment of the 1989 “Television Without Frontiers” directive, to allow product placement. The topics discussed at the Press Club...
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Borsodi Beer
Date: 2007-06-27 08:00:00
Borsodi and friends save you from difficult and embarrassing situations. Agency: McCann Erickson Customer: Borsodi Sörgyár Zrt. Product: Borsodi Sör Apperance: RTL Klub, Film+, Sport1, Sport2, Cool Period: May–July 2007...
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Company card
Date: 2007-06-27 08:00:00
The wide assortment of Mona products includes practically all segments of dairy products from camembert cheese to yoghurts. Milks made using the unique ESL technology, which stay fresh longer form...
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A cup ahead of others
Date: 2007-06-27 08:00:00
The Hungarian subsidiary of Sara Lee has American, Dutch and Hungarian “blood” flowing in its veins. Their main strength is that they are usually one step ahead of the market....
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How to find talent?
Date: 2007-06-27 08:00:00
The club meeting and grill party held by Trade Marketing Klub on 7. June, was the garden of Szamos Marcipán Szépkilátás confectionery. There was plenty of good food, supplied by...
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Esomar conference on knowledge of consumers
Date: 2007-06-27 08:00:00
Consumer research has become the focus of market research lately. As a result of increased interest shown in the subject, Esomar held a conference with the title „Knowledge about consumers...
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Head of P&G an employee of consumers
Date: 2007-06-27 08:00:00
The title of this year’s ECR Europe conference was “Passion for growth”. During the conference, we learned a few things about Alan G. Lafley-t (60), president and CEO of Procter...
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Private meeting in Amsterdam
Date: 2007-06-27 08:00:00
Mostly small to medium businesses are interested in joining the international production of private labels in Hungary. 1,600 companies from 70 countries attended the world exhibition held in Amsterdam at...
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Enter the olive oils
Date: 2007-06-27 08:00:00
Olive oil is a small category but it shows dynamic growth. Annual retail sales exceed HUF 2 billion . According to the Retail Index of Nielsen, growth was over 21...
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In pleace of Beach House Coke Club in Siófok
Date: 2007-06-27 00:00:00
On 30 of June the softdrink company starts with a new brand on Balaton beach. In the Coke Club there step up hungarian and alien bands, but there will be...
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Hotel Kálvin joins Best Western
Date: 2007-06-27 00:00:00
The Debrecen Hotel Kálvin has become a member of Best Western International following renovation of the 3-star hotel in accordance with the standards of the hotel chain. Representatives of...
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Hotels next to Budapest spas?
Date: 2007-06-27 00:00:00
The number of visitors to spas and the revenues should be increased and more services are needed, says Mr Tibor Ferenci, newly appointed CEO of the Budapest Healing Baths and...
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Golf development on the way on Balaton north shore
Date: 2007-06-27 00:00:00
Royal Balaton Golf and Yacht Club will open next year between Balatonudvari and Örvényes on a 70-hectare site. The clubhouse and some parts of the golf course will open this...
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English-speaking wine drinkers top consumption survey – research
Date: 2007-06-27 00:00:00
English-speaking wine consumers drink wine more frequently than consumers in other major wine export markets, new research suggests. According to data from Vinitrac Global Monitor, published by Wine Intelligence, 55%...
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24-hour strikes at Coca-Cola England
Date: 2007-06-27 00:00:00
Coca-Cola faces serious disruption to one of its major European bottling plants as workers threaten a series of 24-hour strikes during the busy summer period. Strike ballot papers were distributed...
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