Posts From trademagazin

Tesco presenting Tesco Színes

Tesco has presented its Tesco Színes private label products at a press conference. Some of these have been developed specially for the Hungarian market, some have only been available in...

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Discount stores behind the growth of private labels

As a result of the advance of private labels, one out of five HUF spent on food is paid for a private label product. Private labels are less successful among...

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Shop & Roll

Shop&Roll rolling basket is an ideal tool for regular shopping....

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Kinley Bitter Rosso

This refreshment has been conceived in unquestionably Italian style: with amaretto aroma, carbon dioxide, ruby colour and an excitingly refreshing effect....

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Bip

Owing to its super effective formula, the Bip 7in1 dishwasher pill can make pots, plates and cutlery perfectly clean and shiny....

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Ultra Aktív

All members of the Ultra Aktív Stain Removers product line are ruthless with stains, as a result of their deep cleaning effect but are gentle with textiles and colours. Products...

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Montice Multipack

This type of multiple packaging is an innovation in the constantly expanding refrigerated milk dessert category....

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Wiener normal and light

A product conveying the unmistakable atmosphere of Wiener cafes and the delicious flavour of Wiener coffees is now available in modernised packaging and a Light version as well....

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Joggi Bussi

A new product from HARIBO is the triple layer cream puff with yoghurt....

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Pom Bär

Potato bears fried in oil have now been sprayed with a cheese-ham aroma mix which does not contain artificial colouring, aroma, additives or preservatives....

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Pour Femme and Pour Homme

This perfume is homage to love and romanticism. It is sophisticated, elegant and sensual. Masculine fragrance: fresh trees. Feminine fragrance: fruits and flowers, a truly feminine composition....

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Esprit Connect

A unique trio fragrance! The latest Esprit Connect fragrance family is composed of a feminine, a masculine and a unisex fragrance....

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Kaiser Cabanossi

A trendy, youthful product. Its flavour is typical of tourist types, with pleasant and harmonic spices....

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Piroska Vegyes

The fruit content of the nectar is 50% and it is free of preservatives and dyes. It is rich in fibre and contains added vitamin C....

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Tibi – Macskafogó

Consumers are able to win many macskafogó gifts with special promotional Tibi chocolate products instantly or after collecting and returning the wrappings....

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Disney

The new product is available in packaging decorated with popular Disney characters in two flavours: strawberry-yoghurt and milk-caramel....

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Disney Advent calendar

We have compiled a gift package composed of an Advent calendar with popular Disney characters and jugs....

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Tibi csoki

Black chocolate filled with rum flavoured walnut cream and milk chocolate filled with orange-clove flavoured cream bring a warm atmosphere to family events....

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Displays for Tchibo

Displays for Tchibo instant specialities guarantee a spectacular appearance for these products. They will be delivered to stores in October and will guarantee intensive Tchibo presence for a period of...

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Zewa

The practical Zewa Jumbo giant roll is easy to handle, as it can be torn from the middle using only one hand. The economic Zewa Plus paper towel with 3...

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Pom Bär

Agency: Post Edison Customer: Chio-Wolf Magyarország Kft. Product: Pom Bär Sonkás-Sajtos 65 g Apperance: TV2, Minimax Period: 10–30 September 2007...

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Kaiser

Agency: Promo Reklámügynökség Kft. Customer: Kaiser Food Product: Kaiser Apperance: Tv2, Viasat 3, Spektrum, Hallmark Period: 3–30 September 2007...

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More than a salami

PICK is a truly multicultural and Hungarian brand at the same time. Márk Pick was a grain merchant of Czech-Moravian origin who started making salami in 1878, because winter is...

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Master Good The Tasty Health

The Mas­ter Goods group oper­ates in North-Eastern Hun­ga­ry, breed­ing chick­en, pro­cess­ing poul­try and grow­ing feed in an inte­grat­ed sys­tem. The group is owned 100 % by the Bá­rány fam­i­ly which...

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Golf championship for business people

The idea of organising a golf championship for prominent representatives of the business community was conceived seven years ago. László Hovánszky, vice chairman of Birdland Golf Club has become the...

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All roads leading to expansion

Between 13-17. October, 160,000 visitors are expected to turn up in the Cologne fair centre. Products of over 6,000 exhibitors from 100 countries will be on display during the exhibition....

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Nestlé ice cream for children – a case study

Only two out of the sixteen lectures presented at the Esomar conference held in Milan, in May dealt with experience accumulated in central or eastern Europe. This time, we will...

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Domestic chains enjoying an advantage on the Chinese battlefield (part 2.)

Why are Chinese retail chains successful in their battle against international chains? This was the question we discussed with Glen Murphy, director of the Chinese Nielsen subsidiary. The average income...

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Mr. Cheng Yun from Wuhan

Mr. Cheng Yun is a typical representative of the dynamically expanding Chinese food business. He owns 200 food stores in and around one of the “second rate” cities, Wuhan which...

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Global toothpaste brand in a village

Glen Murphy (42) director of the Chinese Nielsen subsidiary told us about the market research work they do to survey this 1,3 billion strong market. They have 600 full time...

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