Tesco presenting Tesco Színes

Tesco has presented its Tesco Színes private label products at a press conference. Some of these have been developed specially for the Hungarian market, some have only been available in England till now, while some others will be sold in all four of the Visegrad countries. 1,200 new private label products will appear on the shelves after 7. September. Product introductions will be backed up by samplings, “two for one” promotions and major discounts. Steve Reynolds, marketing director of Tesco pointed out that the quality of standard category Színes products is identical to their branded competitors, but their price will be at least 10 per cent lower. Basically four categories belong to the Színes assortment: fresh products, packaged food, cosmetics and household chemical products. Tesco has not only supervised the development of Színes products, but continuously monitors their production as well. Quality is checked on three levels. Supplier have been subjected to a stricter audit than European standards require. Purchasers perform blind testing of products and these are also examined by a quality assurance institute before being included in the assortment. Such examinations are repeated every six months. Private label products used to account for 7 per cent of the Tesco assortment. After the introduction of Színes products, this percentage might reach 20. There is still a lot of growth potential for private label products, as these make up 50 per cent of the assortment of Tesco stores in England. Tesco Színes products represent a higher quality category than Economy/value products, which will continue to be present as well. The private label assortment in the fit category will also expand, with 50-60 new products appearing in the next six months.