Posts From trademagazin

No change in tourism nights in the first three quarters of 2007

According to Hungarian Central Statistical Office the greatest growth had the Balaton, here were 24% more domestic tourists as in the same perion 2006, Budapest had less domestic tourist as...

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Dove campaigns for women over 45

In the first phase of Pro-Age campaign pr articel, promotions, events show the beauty of women over 45. The Dove global report, was fielded in 11 countries , to expose...

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Lawsuit against Mattel

The government of South China's Guangdong Province is likely to help local toy manufacturers file a lawsuit against the world's biggest toy company. Mattel recalled more than 21 million China-made...

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Kellogg Acquires Two American Companies

The world's largest cereal maker, is set to buy Wholesome & Hearty Foods Co., a U.S. manufacturer and the Bear Naked Inc. Kellogg said it paid a total of about...

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Attila Boros is the new sales director at Cash & Carry chain

The former director Peter Nyilas lost the Interfruct, the company approves of his work. Attila Boros joined the company this year in Januar and took part in building of the...

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(HU) Európai Kereskedelem Napja

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In 2006 productivity grew strongly in the EU

According to the EU's annual competitiveness reportworker productivity in the bloc increased by 1.5 per cent in 2006 – the highest level so far this millennium, and a tenth of...

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Two new Tesco stores

On 2th November opened the hypermarket and gas station in Kazincbarcika, on the same day began to sell the supermarket in Mezobereny. 225 new workplaces were set up. In the...

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Improving balance of the Hungarian economy

According to the forecast prepared by GKI Economic Research Co. in co-operation with Erste Bank the Hungarian economic policy adjustment is taking place in a favorable European business climate but...

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Renovation of the first Hungarian SPAR store

The first SPAR supermarket in Tata was renewed in two months. everything were changed, only the panels remained. The store got a new outlook. SPAR opened its first store 16...

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No distortion at competition in Britain

Supermarkets stand accused of buying up land to keep out rivals.  Shoppers in most areas have a good choice and benefit from strong competition between retailers, but in a number...

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E. coli bacteria in beef from Canada

9.8 million kilograms of beef were recalled in October More than 40 people are ill in 8 American county because of the meat products of Rancher's Beef. ....

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Heineken to buy Serbian brewery

Heineken is one of four breweries which expressed their interest in Serbian brewer MB, based in Novi Sad. However no formal agreement has yet been reached, but according to reports...

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French weeks in Cora and Match stores

On the weekends people can taste the French foods and see cooking shows. The event, between 5-18 November 2007, gives the opportunity for the Hungarians to meet and taste French...

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Riceland

Brand reminder, new launch / A healthy diet is essential to keeping pace with today’s accelerated lifestyle. Agency: OMD Customer: Riceland-Magyarország Kft. Product: Riceland rizsek Apperance: RTL, Viasat, Film+, AXN,...

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SáGa Füstli

The excellent and delicious SáGa Füstli is celebrating its 7th birthday. SáGa has come up with a special price and an exciting prize game to celebrate this occasion. Agency: André...

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Chio Exxtra Chips

The film begins with a surprising warning that taste buds might find the contents of the following film disturbing. This is what happens, the rapidly changing frames which show the...

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From designer-boxes to welded bags

Stühmer, Budapesti Csokoládégyár, Stollwerck, Bonbonetti have all been names used over a hundred and twenty years by the largest chocolate factory in Budapest. Today, the Bonbonnetti group is composed of...

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Master Good selling not only products but ability as well

László and Péter represent the fourth generation in the Bárány family, who have devoted their lives to the poultry business. Today, the family owns a group of companies which has...

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Everything you want to know about your consumer

Career & Style held its conference on 7. September, where current issues of the consumer market and possible future changes were discussed. In her opening presentation, the managing director of...

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When food safety is uncertain

In our third and final report about the CIES conference held in Shanghai, we focus on the issue of food safety. The title of the presentation by James Morehouse, senior...

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CIES MARKETING FORUM

7-8 November 2007, Brussels A unique speaker, Rob Reid, is coming from Los Angeles to Brussels to share his success story at the CIES Marketing Forum. He founded Listen.com, the...

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„A spark appears, and a miracle happens”

A few interesting quotes from my notebook: „A commercial revolution is taking place today in China” Alex Thompson from ITN, host of the conference „ The grey economy accounts for...

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From killer of ideas to creative thinker

The amount of knowledge to be learned from the three days of the Esomar conference equalled a university semester. The international organisation of market researchers celebrated the 60th year of...

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Record breaking CMS in Berlin

14 thousand people visited the largest trade exhibition of the cleaning industry held in Berlin in mid-September. 343 exhibitors from 25 countries attended the four day event. Prospects in Poland,...

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