Posts From trademagazin

16,000 kilos poisoned pear from Italy

Specialist measured twice more fungicide as much the authorized maximum. Until the problem was disclosed more than 13,000 kilos were sold. Authority said pears are not danger for people, for...

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Sio steps on the Energy drink market

From 1. January 2008 Sio-Eckes is the local distributor of Bomba! Energy drink in Hungary. Next year Sio will offer four soft-drink brands, the Sio and hohesC fruit drinks, the...

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Slow growth, stubbornly high inflation

Hungary's internal and external balances are expected to improve on expectations this year. According to the latest report by think-tank GKI and Erste bank published the government deficit to shrink...

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New Christmas Credit Offer by Tesco

Tesco branded electronic goods are sold for 12 months credit, without any interest.  The retail chain starts this christmas season with a new bank contact. Hungarian Cetelem Bank offers six...

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Consumers like own-brand goods

Almost three quarters of consumers have a positive perception of supermarket own-brand goods, a new study has found in England.  Supermarket supplier Catalus questioned over 500 consumers on how they...

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Tesco US in top ten supermarkets by 2015

British grocer Tesco Plc could sales $10 billion with its Fresh & Easy n the United States by 2015, TNS Retail Forward said  "There is demand for this type of...

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6th renewed store of METRO was open in Nyiregyhaza

In the next years all METRO stores will be renovated. The METRO Cas&Carry Nyiregyhaza opened in November. In the store the retail spaces are bigger as before and the supply...

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Test lab in the future's restaurant

Cameras monitor every reaction of the customers.  In the new research center, devoted to exploring a both simple and complicated question: What makes people eat and drink the way they...

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Ten Commandments in the American Catering Trade

Some restaurants from Los-Angeles collected a list about how to be gastfriendly, they hope other restaurants all over the world follow them. The regulations said for example, that every guest...

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10 tons food was found in the re-labeling plant

In the Sparkle-action the supervisors pounced in a food depot in Budapest. In the illegal food depot relabeled and new dated foods: meat, sweets, eggs and softdrinks were found. The...

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Conctactles payment starts in Europe

French hypermarket chain to trial contactless payment of MasterCard Europe. Normal the PayPass technology is used by shopping under 25 euro, but this card could make the payment 40% faster...

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Luxury hotel in Szentes Hungary

A new 4-5 stars hotel will develop from the former Hotel Pefofi. The investment is HUF 3.5-4 billion. The reconstruction started in Mai, for the works the local government made...

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Hungarian Tax and Financial Control Administration increase the default penalty

Next year guilty must pay HUF 1 million because of invoice problem.   The default fines increase from HUF 100,000  to 200,000, form 200,000 to 500,000. One million HUF is...

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Fake milkdisributor found

The Budapester enterpreuter operated without permissions.  In Sparkler-action, collective control of several authorities, 5 tons milk product were found. The milk, cheese, cottage-cheese in value of  HUF 7-8 million must...

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HUF 680 billion excise in government pocket

Due to the continuously control increase the legal petrol, cigarettes and alcohol sales. According to industrial dates there was 7.1% higher sales in the first 10 months as a year...

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Next year's carriage must cover the lost from this year too

According to plans of Budapest local government trucks should pay ten times higher fees for coming into the city as now. Association of Transport Companies said this year carriage can't...

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Looking for Fondness on the Beach

85% of turism nights at Lake-Balaton realized at 4-5 stars hotels. Nowadays there are 27 high quality hotels at the Balaton, but there is additional need for 4-5 stars hotels. ...

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Fütyülős on the Budapest-Bamako Rally

Charitable contributions of most popular product of Zwack. Budapest-Bamako rally is a charity Africa run, starts on 12 January 2008. On the end of the tournament, in capital of Mali...

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Auchan to invest 0.5bn-euro in Romania

French retailer targets 22 cities with more than 100,000 inhabitants by 2010.  "We will continue to expand with large-scale hypermarkets, because this what we specialise in. The Discount Market store...

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Brilliant Tesco start in the US

Fresh & Easy Neighborhood Market is going down well with shoppers.  Fresh & Easy has now been open for nearly three weeks, with 13 stores trading in Los Angeles, Las...

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HUF 24 million donation by Real

This year 12 children foundation get HUF 24 million from Real Hungaria Elelmiszer Zrt. It was the fifth autumn, that Real paid charity from its own branded products sold in...

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Spectacle and gifts for the end of the year from Zwack

If over 40 per cent of the annual sales of a company are generated in the October-December period, trade marketing and marketing professionals have to consider very carefully what and...

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DOMESTIC BRANDS OF COTY

Its assortment keeps expanding with the addition of well known celebrities and famous brands, not only among perfumes but also in all categories from shower gels to deodorants. ASTOR MATTITUDE...

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Milk and soya: healthy development

Mona had started its existence as an Austrian co-operative milk farm, later turning into a European group of companies with annual revenues in excess of EUR 100 million. They have...

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United against illegal trade!

This sentence was the key idea from the Day of European Commerce held for the third time this year. Sándor Demján, acting chairman of the National Association of Employers and...

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Against the tide with innovation

A number of market changes have been reflected by this year’s Anuga. Innovation seems to be the only means of countering the effects of rising agricultural prices with competition getting...

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Reaching the limits of growth

This year’s Anuga broke all records. A total of 163,000 accredited guests were registered from 175 countries. There were 6 607 exhibitors from 95 countries. 83 per cent of the...

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Good communication skills are no longer enough

The development seen in the field of technology has not been welcomed too enthusiastically by sales reps. Though registering orders has become simpler and faster, GPS and Internet based monitoring...

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EuroShop, POS marketing, POPAI

In-store marketing is becoming increasingly important. The EuroShop exhibition to be held in Düsseldorf between 23-27. February ban is an excellent opportunity to find out what the latest developments are....

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Visiting the Hungarian branch of POPAI

Before the press conference, dr. Bernd Hallier met members of the Hungarian branch of POPAI. Nearly 50 guests attended the first public event held by the group. Tímea Pesti, director...

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