Posts From trademagazin

Hungary's consumer prices rose by 1.0% month on month and

On year on year basis the growth was 7.1% . For the end of the year the analysts project CPI to be down at 4.5%.  Seasonally adjusted core inflation was...

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Beer Etiquette report by SABMiller

The report has certainly highlighted some interesting idiosyncrasies about European culture and how, where and with whom we enjoy a beer.”  The report surveyed 7,500 men and women across 15...

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Interpack 2008 Düsseldorf

From 24 to 30 April, the exhibition will present visitors with solutions for the various needs of homes, retail, logistical services as well as manufacturers in an interactive format and...

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Heart beat by Milka

On 14. February on Valentin-day thousands of people went to SYMA hall to make a heart live at the event organised by Milka.  The record didn't come into existence, not...

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The Hungarian Competition Authority won legal action against Colgate-Palmolive

According to authority the chemical company's ads in 2006. February said untruth, so Colgate had to pay HUF 257 Millions fine.   The company couldn't accept the decision, and went...

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Tesco building in Becsi street started

The new store opens its gates probably in July, several small shops will be rent in the hypermarket. Under the store garage with 300 places waits the costumers. The British...

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Britain's favourite fakes

According to a survey made for BBC Money Programme one fifth of Britains bought fakes.  A Money Programme survey, conducted by Ipsos Mori, suggests that the most popular fake product...

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Warren Buffett became the largest shareholder in Kraft Foods Inc.

The Billionaire bought Kraft's shares for USD 4.32 billiards.   Buffett believes in Kraft he think "Kraft's a portfolio of iconic brands in a company that was undermanaged for quite...

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Ethic graved into the counter

The Hungarian competition authority extended the scope of the Code of Ethics in Retail until 2010. The Code of Ethics in Retail was signed in 2006 by representations of interest...

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Two new SPAR stores in two weeks

On end of January SPAR supermarket was open in Gyongyos, and from today the people in Szazhalombatta can enjoy, the modern way of shopping.The supermarket in Gyongyos is 835 m2...

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Fruits and oil seeds were most expensive

In December 2007 the producer price level of agricultural products rose by 38.1 percent, compared to the corresponding month of the previous year. The price level of crops and horticultural...

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Nestle Invests 25 Mln Euro in New Generation Baby Food

Nestle Nutrition Infantile France saw its 2006 turnover amount to 361 million euro. Nestle is the leader in the global baby food market. In France, the second market after the...

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Coca-Cola Co. reporting a 79 percent increase in fourth-quarter net income

World's largest beverage company's profit growth to $1.2 billion.  Along with the jump in fourth-quarter net income, revenue in the final quarter was up 24 percent to $7.3 billion. The...

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Merci chocolettes at Valentin-day

Merci Petits are exquisite, creamy merci chocolates in the most popular merci varieties packed in a boksz like a heart. People see Storck's new desserts in a new Hungarian film...

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Fanta image building with Windows Live Messenger

The youth between 13-24 using internet, spend weekly 7 hours in front of a quick messenger service.So its not strange, that Coca-Cola use ads on Windows Live Messenger to build...

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10% revenu growth at Coop Hungary

Last year the biggest Hungarian food retail chain has HUF 440 billion sales. Altough in the second half of 2007 the sales in volume decreased with 1%, the company's revenue...

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Two big owner at Zwack

The share of Intrinsic Value Investors fall under five precent.According to Zwack, the financial investor Intrinsic Value Investors LLP has no more 6,21% in the company, its share fall to...

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Auchan is the cheapest store

According to penzcentrum on-line portal, the shopping basket of February was most expensive at Kaiser's, but Tesco tokk there the second place.  After a bigger price increase in January the...

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Johnson & Johnson cartoons on the web

Johnson & Johnson said it is launching a new advertising campaign for the company's baby lotion that will for the first time include Internet cartoons. The one-to-two-minute cartoons, premiering tomorrow,...

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Re-branding of IMIGe companies

To underline its development to the largest POS media company in Europe, IMIGe announced its re-branding to ‘IMIGe, a company of POS Media Europe’ as per the 1st of February...

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Budweiser won the Superbowl

Anheuser-Busch'ad spot got the title 10th USA TODAY Ad Meter TitleAnheuser-Busch grabbed the top spot in USA TODAY's Super Bowl Ad Meter for a record tenth year in a row....

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Procter & Gamble will be named Advertiser of the Year

The award of Cannes Lions Festival is given to advertisers whose marketing is inspiring and innovative. Last year's winner was Honda. The Cincinnati-based maker of beauty, health and household goods...

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The WTO has ruled against the European Union's import tariffs for bananas

Millions of USDs commercial sanctions could be come.   The WTO has consistently ruled against how Brussels sets tariffs for bananas, forcing it to overhaul a system that grants preferential...

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