Posts From trademagazin
What briefs should contain
Date: 2008-12-16 08:00:00
What is our target group? What kind of stores is the display intended for? How long do we intend to use the display? What kind of display do we want?...
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V.U.K.K. – Circle of Unilever ex-employees
Date: 2008-12-16 08:00:00
For quite some time, I have had the idea of sustaining and developing further a system of existing relations. Finally, the first VUKK meeting was held on 20. November. In...
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Limonissimo
Date: 2008-12-16 08:00:00
Lemon substitute had been a popular product in the socialist era, owing to the popularity of tea made with lemon. Apart from lemon substitutes in the form of tablets, liquid...
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ARANYÜST – SZILVA, BARACK, KÖRTE, CSERESZNYE, MÁLNA ízekben
Date: 2008-12-16 08:00:00
A spirit made from fruits, with an alcohol content of 37,5%....
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Camping MIX 8-féle sajt 140 gr
Date: 2008-12-16 08:00:00
The new member of the well known Camping product line represents true innovation. The eight different flavours in Camping MIX cheese boxes provide diversity in a single package....
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Schlumberger White Secco
Date: 2008-12-16 08:00:00
White Secco is a champagne developed specifically for ladies’ lips. In 2007, it was an outstanding success among Austrian women, owing to its unique flavour and exquisite looks....
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Davidoff Café Suprême Reserve Javanese Blue
Date: 2008-12-16 08:00:00
Davidoff Café Suprême Reserve is a limited edition coffee composition available for a limited period for the genuine coffee conoisseurs....
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RYN lábbeli
Date: 2008-12-16 08:00:00
The RYN technology represents a new approach to protection and therapy of the motorial system. RYN footwear requires increased muscle activity which means that legs are not kept in unnatural...
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R-Keeper V6
Date: 2008-12-16 08:00:00
IT system for the retail sector with bar code sales and touch screen, including loyalty card handling and inventory management....
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Chio Chips grilles ízű
Date: 2008-12-16 08:00:00
A new flavour is to be introduced by Chio, the most popular chips brand in Hungary. Grilled food and grill flavours are increasingly popular among Hungarian consumers as well. Agency:...
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Clorox fehérítő
Date: 2008-12-16 08:00:00
Clorox has chosen a really funny ad this time. The animation solution used in the spot brings new colour into the category. Agency: DDB Customer: DunaPro Zrt. Product: Clorox fehérítő...
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Over 10,000 visitors at leading event of the food industry
Date: 2008-12-16 08:00:00
The number of visitors at the IFE FOODAPEST and FOODATECH exhibitions held between 18-20. November was more than 10,000. This was the second IFE FOODAPEST organised jointly by HUNGEXPO Zrt....
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Locals taking over Pápai Hús
Date: 2008-12-16 08:00:00
New owners are expected to take over management of Pápai Hús Zrt. in January. A partnership has been established by the management of Pápai Hús, local government of Pápa, livestock...
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Containers with pre-set temperature
Date: 2008-12-16 08:00:00
Messer Hungarogáz Kft. presented its latest innovation in refrigerated transport. The Siber System allows a single vehicle to carry containers with different pre-set temperatures. Siber System containers are equipped with...
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CSB seminar about newest technologies
Date: 2008-12-16 08:00:00
A seminar was held by CSB-SYSTEM Hungary Kft about new IT solutions intended for optimising decision making processes in the food industry during the IFE Foodapest exhibition. Tracing integrated into...
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Successful joint exhibition
Date: 2008-12-16 08:00:00
A large number of innovations were presented at the Signexpo and Digitalexpo exhibitions held simultaneously on 27-29. November, in Budapest. There were over 100 exhibitors, while the number of visitors...
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Five beers – each offering a different experience
Date: 2008-12-16 08:00:00
According to Ingo Nassau, chairman of the German POS Marketing Association, “emotionalisation” of brands and creating an experience linked to the product are the two main current trends in POS...
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Expectations of a CEO regarding the supply chain
Date: 2008-12-16 08:00:00
Retailers accounted for 47 percent of the 215 participants at the CIES conference held in Vienna, in early October. Current trends and concepts were illustrated by the example of a...
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Delhaize group in seven countries
Date: 2008-12-16 08:00:00
The Delhaize group ranks 31st among the largest retail enterprises in the world. . It has 2 602 stores in seven countries, with 1 575 located in the US. In...
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Room prise grow at Balaton and in East-Hungary
Date: 2008-12-16 00:00:00
In the first eleven months of 2008, the room occupancy rate for three-, four- and five-star hotels was 59%. At current prices, gross room revenue declined by 4%, while the...
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Decreasing prices in agriculture
Date: 2008-12-16 00:00:00
In October 2008 the producer price level of agricultural products was 16.5% lower than in the corresponding period of the previous year – said the Hungarian Statistic Office. More specifically,...
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Electrolux cut jobs
Date: 2008-12-16 00:00:00
The company will fire 5% of the total employees, till now there is no information about from which region. Electrolux, the world's second-biggest home appliances maker, warned its 2008 results...
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Demand for households papers and desodors grow
Date: 2008-12-15 00:00:00
According to Nielsen research the common sold household chemicals are the fabric softeners, the toilet papers, dushgels and pocket tissues. The value of the TOP 10 households chemicals is over...
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Angry customers and employees at Woolworths' final bargain sale
Date: 2008-12-15 00:00:00
Bargain-hunters raided Woolworths stores searching for cut-price stocking fillers as the chain’s closing down sale kicked off. Despite hundreds of people passing through the store’s doors, many left empty-handed because...
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The production of manufacturing fell by 8.6% in October
Date: 2008-12-15 00:00:00
According to Hungarian Central Statistic Office In October 2008, industrial gross output decreased by 7.2% compared to October 2007, the index adjusted for working days was equal to the non-adjusted...
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German firms plan wage hike in Hungary
Date: 2008-12-15 00:00:00
According to a research, commissioned by the German-Hungarian Chamber of Industry and Commerce, German firms operating in Hungary plan an average 6.2% wage hike next year. The headline wages at...
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INTERMARCHÉ accelerates contactless payment
Date: 2008-12-15 00:00:00
Intermarché and Ecomarché stores will use contactless payment technology in France in early 2009. One third of its tills currently use the system. For payments under EUR20 users will only...
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Collective bargaining ended
Date: 2008-12-15 00:00:00
Employers and unions agreed at a Friday meeting of the OET to a general wage increase of 3-5% in 2009 and to establish Hungary’s monthly minimum wage at HUF 71,500...
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Pápai Hús in local hands
Date: 2008-12-15 00:00:00
The government assumed state guarantee on 80% of the loans the buyer would take out from the Hungarian Development Bank (MFB). The buyer was a project company that was brought...
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New CEO at SáGa
Date: 2008-12-15 00:00:00
The Holland-born Henk Slagt leads since November the SáGa Foods company. For the 48 years old specialist Hungary is well known, further he worked 5 years at Sara Lee Hungary...
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