Posts From trademagazin

New sales director at Kékkúti Ásványvíz

From 1th of February Csaba Csiszkó is the sales director of the company. The 40 years old specialist is responsible for execution of Kékkuti’s business plans, and developing of the...

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Union support for the domestic catering industry training

Károly Gundel, area integrated vocational centre won HUF 244 million onetime, not to refunded summ from European Union.  In the a project with the motto „Good profession – safe future”...

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Demonstration of dairy farmers to wait

Dairy entrepreneurs ask the government to start the former published reorganisation program in value of HUF 2.5 billion.  Dairy farmers talk about a new demonstration because of deep buy-up price....

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Six months – more than 1,000 new MasterCard places of recipient

Thanks to MasterCards new sales program, from July 2008 the number of Mastercard recipient places grow by 1,145.  There are 9 million debit or credit card on the Hungarian market...

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Packaged Starbucks coffee in Europe

Starbucks and Kraft Foods have announced they will launch packaged Starbucks coffee in select supermarkets in France and Germany. The aim is to expand super-premium Starbucks coffee in Europe.  Beginning...

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Rewe reports 11% sales increase

Group posted a full-year sales to around EUR50 billion in 2008, including sales of independent retailers. Sales outside its home market, Germany, grew by 15.4%.  After a "really good year"...

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Consumers change habits as recession tightens its grip

The recession has forced 87% of consumers to change their shopping habits, according to a study by research consultancy Shoppercentric.  Out of a thousand people surveyed by market research agency...

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McDonald’s to double number of McCafés in Austria

Currently, around 50 of 162 McDonald’s units in Austria have the McCafé format. Company plans by the end of 2009 to have 100.  McDonald’s Austria has launched new packaging which...

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Working-capital loan for Hungarian food industry

The Hungarian Development Bank would injection HUF 30 billion into food industry sector.  The bank would undertake 100% guarantee of the trade banks' resource placements. To this step the law...

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What is the real Hungarian product?

The preparatory committee of Food codex can't agree about the defination of „Hungarian product” in the domestic retail.  The problem is that the producers work also from importad raw materials,...

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Nestle sees acquisition opportunity in Poland

The world’s biggest food maker, is seeking acquisition targets in Poland to boost production in the European Union’s largest ex-communist economy, the head of its Polish operations said.  The Switzerland-based...

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SIÓ helps for children from needy families

Action under the name „Thanks for SiÓ!” the firm call the schools fo a tender. The soft drink company helps for 1,000 children from needy families to get their new...

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Levi Strauss stops producing in Hungary

With closure of its Kiskunhalas plant 549 employees will lose their jobs, along with hired labour.  The company experiences a marked drop in demand for its clothing and other consumer...

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Foodapest, from 2010 in every two years

In the future Hungexpo organises the exhibition alone. The next Foodapest will arrange together with UKBA and Foodatech.  Specialities of the next year's exhibition are the Junior Confectioner World Championship...

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New boutique hotel in Budapest

The elegant 4-star Hotel Belvedere Budapest is owned by Gyetvai Fivérek Zrt, the operator is Belvedere Hotels Ltd. The art deco-style hotel with unique solutions offers 54 rooms, including 10...

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Synergon Subsidiary Has Become „The Most Dynamic Start-Up Company”

Synergon subsidiary, Synergon Retail Systems Kft. received the award given to Hungarian start-up companies.  Steinbinder Romulus, the Managing Director of Synergon Retail Systems Kft. received the certificate of merit “The...

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Neuner’s Bio Wellness Energia és Vitalitás Tea

As a result of a new innovation, every single tea filter is packaged in aroma-sealed pouches, made from a new material. This is a special aluminium pouch which allows teas...

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Enviga citrus és erdeigyümölcs ízekben

Enviga is an innovative product which is not only delicious and refreshing but owing to the unique combination of an antioxidant called EGCG in the green tea and caffeine invigorates...

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SOLE Probalance Milk+Fruit 3 ízben

The positive effects of fresh milk, fruit juice and healthy yoghurt are combined in SOLE Probalance Milk+Fruit products. Furthermore, Sole Probalance Milk+ products contain inulin – a natural herbal nutrient...

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Axe Hot Fever tusfürdő és aeroszol

With an extract of Brazilian hot mud and red dragon fruit, it is a refreshment to help you in getting ready to party....

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Baileys Eredeti krémlikőr kávés ízesítéssel

In this product, the exceptionally popular coffee flavour is combined with the well known creamy smoothness of Baileys. The aroma of perked coffee and the silkiness of cream liqueur create...

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Winterfresh Limited Edition

Winterfresh Limited Edition is the latest innovation by Winterfresh®, which results in seducing and fresh breath even during the night shift, owing to its Strong Mint flavouring!...

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Kinder Pinguí, Kinder Hűtött Finomságok

As many prizes, as many reasons to unwrap them! The packaging of every Kinder Hűtött Finomság has value, as it can be exchanged for gifts. Agency: Monday Consulting Kft./Well Reklámügynökség...

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Unilever termékek

A major initiative was launched in January under the title „Capitalise and Help”, which allows us to choose from a range of excellent offers and also to support the National...

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Grüne Woche: successful Hungarians

The most important thing the correspondent has learned from this year’s Grüne Woche (16-25 January) is that Hungarian food is important for the European Market. It has also been officially...

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EUR 101 spent by average visitor

According to Raimund Hosch, chairman of the board of Berlin Messe, last year they had broken all time records in terms of revenues and profit and this year’s event was...

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Csárda and mini market

György Vécsy and his team operated the csarda at the Hungarian stand for the 17th time and the mini market was also a success....

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ISM in Cologne: flood of innovations in the market

Similarly to other markets, sales of sweets are also growing in Hungary. Though it may sound surprising, rising prices are the main reason behind growth. The ISM in Cologne was...

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Pro Form competing by packaging and technology

Suppliers of the sweets industry are playing such an important role in growth that an independent exhibition has been established for them under the name ProSweet. The third Pro Sweet...

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Antal Zöld in Cologne for the 39th time

During the exhibition, a special celebration was held to commemorate that this was the 39th consecutive time for Antal Zöld to visit the ISM. In the 1970’s, had been in...

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