Packaged Starbucks coffee in Europe

By: trademagazin Date: 2009. 03. 06. 10:03

Starbucks and Kraft Foods have announced they will launch packaged Starbucks coffee in select supermarkets in France and Germany. The aim is to expand super-premium Starbucks coffee in Europe.

 Beginning in March 2009, a selection of ground Starbucks coffee
and Tassimo T-Discs will be offered at select Monoprix supermarkets, mainly in
and around Paris and in other key cities in France, where Starbucks has already
48 outlets. In Germany, by April 2009, Starbucks coffee at select supermarkets
and Tassimo T-Discs will be sold nationwide. Starbucks currently has 140 coffee
outlets in Germany.


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