Tesco redesigns iconic logo as part of unique Easter egg hunt
Tesco is celebrating this Easter by giving its iconic logo an egg-themed makeover supported by a £100k giveaway.
As part of the re-design, a cracked egg has been added to the Tesco ‘O’ in thousands of locations nationwide, across stores, delivery vans, billboards, social media posts, in-store signage, digital advertising, and TV adverts running until 29 March.
With a campaign developed by creative agency BBH, the cracked egg logo has been ‘hidden’ in 19 surprise locations around the UK as part of a ‘unique’ egg-hunt activation. Lucky customers who stumble upon one of the logos need only take a picture and post it on social media with the #CrackingEaster hashtag to be in with a chance of winning £1,000.
Up to 100 lucky entrants will be able to win the £1,000 prize as part of the giveaway, securing two separate £500 vouchers to do with as they please.
Related news
Innocent Drinks calls for better access to healthy food
Innocent Drinks, a number of charity partners and the IGD,…
Read more >Sainsbury’s partners with Royal Mail to install parcel lockers in stores
Sainsbury’s is the first UK chain to join Royal Mail’s…
Read more >Alcohol-free drives success for sparkling wine giant
Henkell Freixenet, one of the world’s leading sparkling wine producers,…
Read more >Related news
Food Price Margin Reduction Extended Until the End of August
István Nagy, Hungary’s Minister of Agriculture, announced on his official…
Read more >Profitability of trade is decreasing – the government is opening up substantial resources
On May 28, Laurel Számítástechnikai Kft. held its 12th Retail…
Read more >Rules on meat products are getting stricter – a new concept is also included in the regulation
A new regulatory amendment has been proposed in Hungary: the…
Read more >