Coca-Cola to launch an alcoholic drink in Japan

By: Trademagazin editor Date: 2018. 04. 18. 06:34

Jorge Garduno, president of Coca-Cola’s Japanese division has revealed that they plan to enter the market with Chu-Hi alcopops. Chu-Hi is a canned alcoholic drink traditionally made from a distilled beverage called shochu, sparkling water and flavouring. This would be the first time in the 125-year history of the brand to come out with an alcoholic drink. The president added that it isn’t likely that the new product will get an international launch.

Related news