Molson Coors debuts nonalcoholic RTD cocktail line
Molson Coors has debuted its first nonalcoholic ready-to-drink cocktail line, Roxie, which aims to recreate the craft cocktail experience.
With Roxie, Molson Coors is tapping into several trends that signal an evolution in how consumers consume beverages. The beverage giant said it worked with bartenders and mixologists — in tandem with beverage incubator L.A. Libations, in which it owns a minority stake — on constructing a memorable beverage.
It is sold exclusively online.
The drink is available in three flavors: Lost In The Mango, Forbidden Pineapple and Ripe With Passionfruit. Each contains 90 calories per 12 ounce can. The brand is aimed at 21- to 34-year-olds, Molson Coors said in a company blog.
RTD cocktails are one of the current driving forces of innovation in the beverage space. In releasing a nonalcoholic option, Molson Coors is capitalizing on the growing number of people who are choosing to moderate their drinking habits or abstaining altogether.
Related news
Pernod Ricard partners with Dole in RTD tie-up
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >FRISS 0,0% pomegranate-sour cherry flavoured, with natural caffeine
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Less is always more here!
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Related news
KSH: industrial producer prices in July did not change compared to the previous month, exceeding the level a year earlier by an average of 4.5 percent
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Expensive start to school: GVH investigates suspected cartel
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >The Consumer Protection Authority tested detergents, washing powders and washing capsules
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >