Aldi and Lidl have reduced their prices, Tesco and Spar are choosing a different path
While Aldi and Lidl are constantly reducing the prices of some of their products, Tesco and Spar do not see this as a good strategy, at least not directly, vg.hu reports.
A week ago, Aldi announced that it would continue its long-term and significant price reductions in basic food products and, depending on the product, it would offer its Hungarian-sourced Trappist cheeses at a 20-23 percent lower price. The first response came from the CBA, which implemented a price reduction of more than 20 percent for Trappist cheeses, also from March 1. Lidl didn’t delay too long and announced that starting Monday, March 6, it will greatly and permanently reduce the price of its most popular cheeses.
In contrast, Tesco maintains that it does not apply direct price reductions. Instead, it builds its strategy on exclusive shopping discounts, claiming that this will allow consumers to optimize their household spending
Spar also made it clear to the paper that it does not follow the line dictated by Aldi or Lidl. “We have our own promotion and pricing policy, the purpose of which is to ensure competitive prices for consumers,” said communications manager Márk Maczelka succinctly.
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