Shoppers looking for a drill need holes

Extreme Digital and SD4Good organised a two-day forum in Budapest for digital transformation experts on 6-7 June. The Shop Experience Design Sprint focused on finding new ways, business models and opportunities that can contribute to offering a better shopping experience and developing new services for the customers of Extreme Digital.

György Káli
founder
SD4Good

György Káli, founder of SD4Good wants to reform passive, traditional type conferences with design sprints. He told that by using this method, companies can get to know how consumers think, and understand what makes a brand or product relevant to them; this would lead to understanding what makes a real customers experience.

Juli Mata
designer
SG4Good

Juli Mata from SG4Good shared the theoretical and practical steps of this method with participants.

Balázs Várkonyi
co-founder,
managing director
Extreme Digital

Szilvia Szarka
marketing manager
Extreme Digital

Mátyás Holló
senior designer
Indelab

Mátyás Holló, senior designer of Indelab brought examples to illustrate how to improve the in-store experience. Today the main priority isn’t the design but what customers can do once they are there.

Mátyás Dobó
digital transformation specialist

Digital transformation specialist Mátyás Dobó talked about the impact of the current digitalisation process on the near future.

Kertész István
tulajdonos
Mobilia-Artica

István Kertész, the owner of Mobilia-Artica Kft. said successful retail shouldn’t be about making deals, but about understanding people’s problems and talking honestly about mistakes.

Gergely Román
online/digital
director
Decathlon

Gergely Román, online/digital director of Decathlon believes that both the customer experience and the consumer need to be redefined, and retailers should forget about thinking as offline and online were two separate platforms.

Norbert Madar
head of research and consulting
GKI Digital

On the second day Norbert Madar, head of research and consulting at GKI Digital gave a presentation about retail trends. He explained that everyone qualifies as an online shopper today, so retailers must be able to generate returning customers in a market dominated by only 10 retailers.

Otília Dörnyei
consumer and
retail director
Inspira Research

Otília Dörnyei, consumer and retail director of Inspira Research gave an overview of retail trends and consumer preferences, highlighting the fact that unlike it had been expected earlier, the offline channel wouldn’t lose its significance.

Ádám Weiler
senior vertical portfolio manager
T-Systems
Magyarország

Ádám Weiler, senior vertical portfolio manager of T-Systems Magyarország introduced the company’s new technological solutions for retailers, such as demographic and geolocation data analysis, using GDPR-conform databases, combined with the Ultinous facial recognition software.

János Arany
digital transformation evangelist

János Arany, digital transformation evangelist spoke about the possibilities in consumer relations, with examples for technologies that can be applied to ensure the future of a store in the period of digital trnasoformation.

By the end of the professional forum the teams made up of the 50 participants developed project concepts, some of which might be utilised from the end of the summer in the new Extreme Digital store on Nyugati Square. //

J. A.