Promotion war against Amazon

Last year, when consumers were inclined to shop more online, Prime Day cashed in an estimated $10.4 billion worldwide, according to Digital Commerce 360. This year Amazon Prime Days are announced for 21-22 June.

Competitors are fighting back

As major retailers announce additional perks to their own sales events overlapping Prime Day, it appears they’re competing for a bigger slice of consumers’ spending dollars.

Research from Profitero showed that shoppers are just as likely to take advantage of sales at other retailers as they would on Amazon, and retailers are increasingly running competing sales during the event.

Target Deal Days

On Wednesday 2. June, Target announced that its digital sales event, called Target Deal Days, will span three full days ending June 22.

Consumers don’t need a membership to take advantage of deals across all categories, including food and beverage. Perks like same-day fulfillment and 5% off digital gift cards are also available. Target also seems to be leveraging its variety of fulfillment service options surrounding its stores, such as drive-up and order pickup.

Walmart Deals for Days

Walmart’s upcoming savings event, Deals for Days, features online and special store-only deals ending June 23, according to an announcement emailed to Retail Dive. The retailer said shoppers can find “Black Friday like savings” in multiple categories, including exclusive items and products from marketplace sellers.

While studies suggest household savings have increased throughout the pandemic, causing optimism for retailers, consumers’ concerns around job expectations and the condition of the economy may complicate the outlook for the industry.