Green communication only creates advantage if used the right way
At the end of January Hungarian Product Nonprofit Kft. hosted an educational forum, titled “Credibility in sustainability”, as part of the EduTime programme series. Hungarian Product’s goal is to pass on essential knowledge to trademark users, said Eszter Benedek, managing director of Hungarian Product Nonprofit Kft.

Eszter Benedek
managing director
Hungarian Product Nonprofit Kft.
A comprehensive presentation about the topic was necessary, because from time to time misleading product descriptions are identified in Hungarian Product’s product certification procedures. Speakers focused on how to create messages to reflect real values while avoiding greenwashing.

Dr. Izabella Szoboszlai
member of the
competition council of
GVH
Dr Izabella Szoboszlai, member of the competition council of the Hungarian Competition Authority (GVH) stressed in her presentation: businesses need to prepare for green communication in advance.

Máté Siklósi
consumer protection expert
Consumer expert Máté Siklósi spoke about unfair commercial practices through case studies and gave practical advice.

Réka Szöllősi
expert on sustainable food systems
Réka Szöllősi, an expert on sustainable food systems summarised the basic principles of legitimate green communication for food products, in preparation for the EU directive.

Attila Sallai
CEO of Naszálytej Zrt.
Attila Sallai, CEO of Naszálytej Zrt. talked about the challenges and opportunities of sustainability in the life of a food company. //
Related news
These factors influenced prices in the milk and egg markets
The Hungarian Competition Authority (GVH) has also concluded two accelerated…
Read more >The prices of household and hygiene products can also be tracked in the Price Watch
The online Price Monitoring System operated by the Hungarian Competition…
Read more >The Hungarian Product trademark gives companies a sense of community and customers reliable quality
Professional cooperation based on mutual benefits enables businesses to overcome…
Read more >Related news
KSH: consumer prices exceeded the same month of the previous year by an average of 4.6 percent, and May prices by 0.1 percent
In June 2025, consumer prices were 4.6 percent higher on…
Read more >Record results and international growth at the Pek-Snack Group
The Hungarian-owned Pek-Snack Group closed last year with a record-breaking…
Read more >NAV’s inspection series at Lake Balaton and Lake Velence will start this week
The National Tax and Customs Administration (NAV) began its summer…
Read more >