Green communication only creates advantage if used the right way

By: Trademagazin editor Date: 2025. 02. 20. 16:09

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At the end of January Hungarian Product Nonprofit Kft. hosted an educational forum, titled “Credibility in sustainability”, as part of the EduTime programme series. Hungarian Product’s goal is to pass on essential knowledge to trademark users, said Eszter Benedek, managing director of Hungarian Product Nonprofit Kft.

Eszter Benedek
managing director
Hungarian Product Nonprofit Kft.

A comprehensive presentation about the topic was necessary, because from time to time misleading product descriptions are identified in Hungarian Product’s product certification procedures. Speakers focused on how to create messages to reflect real values while avoiding greenwashing.

Dr. Izabella Szoboszlai
member of the
competition council of
GVH

Dr Izabella Szoboszlai, member of the competition council of the Hungarian Competition Authority (GVH) stressed in her presentation: businesses need to prepare for green communication in advance.

Máté Siklósi
consumer protection expert

Consumer expert Máté Siklósi spoke about unfair commercial practices through case studies and gave practical advice.

Réka Szöllősi
expert on sustainable food systems

Réka Szöllősi, an expert on sustainable food systems summarised the basic principles of legitimate green communication for food products, in preparation for the EU directive.