Generation Z and alcohol
Premium Gin Hungary is monitoring international drinking trends and since the end of last year the company has been researching the drinking habits of Generation Z. Recent changes in consumer behaviour suggest that the stability of the market has faltered. The first signs came in 2018, from a study revealing that Gen Z drinks 20% less alcohol per person than Generation Y did in their early twenties. Gen Z is underrepresented in beer and wine consumption. //

They drink 20% less alcohol
This article is available for reading in Trade magazin 2024/11
Related news
Artificial intelligence and religion – does it support or distance you?
Encountering religion and experiencing religion is no exception to the…
Read more >How much coffee does Generation Z drink?
The German coffee market is undergoing major transformation, mainly due…
Read more >Shrinking wallets, growing challenges – Declining consumption among Generation Z
While older generations continue to show a slight increase in…
Read more >Related news
Unexpected duo: Hungarian grandmother taught Spanish star chef how to make strudel
Dani García’s gastronomic adventure in Hungary has continued. Bibo Budapest’s…
Read more >Children under 14 excluded: new rules in Budapest spas
A new restriction is coming into effect in the capital’s…
Read more >