Generation Z and alcohol

Premium Gin Hungary is monitoring international drinking trends and since the end of last year the company has been researching the drinking habits of Generation Z. Recent changes in consumer behaviour suggest that the stability of the market has faltered. The first signs came in 2018, from a study revealing that Gen Z drinks 20% less alcohol per person than Generation Y did in their early twenties. Gen Z is underrepresented in beer and wine consumption. //

They drink 20% less alcohol

This article is available for reading in Trade magazin 2024/11