The Brandbank, a member of the Nielsen Group enters the US market as the data service provider of Walmart

By: trademagazin Date: 2016. 07. 26. 11:41

On 29 June 2016, Nielsen announced the launch of Brandbank into the U.S. Consumer Packaged Goods and retail market, integrated into Wal-Mart's systems as an approved content service provider.

brandbank-nielsen

Brandbank, a Nielsen owned company since 2014, is the world's largest provider of trusted digital product content for e-commerce websites, mobile shopping apps, merchandising, and marketing. Brandbank brings a competitive advantage to the U.S. market with a proven managed service model that spans Europe and Asia. Today, Brandbank works with over 200 major retailers and 7,000 suppliers globally.

Related news