The Brandbank, a member of the Nielsen Group enters the US market as the data service provider of Walmart

On 29 June 2016, Nielsen announced the launch of Brandbank into the U.S. Consumer Packaged Goods and retail market, integrated into Wal-Mart's systems as an approved content service provider.

Brandbank, a Nielsen owned company since 2014, is the world's largest provider of trusted digital product content for e-commerce websites, mobile shopping apps, merchandising, and marketing. Brandbank brings a competitive advantage to the U.S. market with a proven managed service model that spans Europe and Asia. Today, Brandbank works with over 200 major retailers and 7,000 suppliers globally.