Customer satisfaction is our best investment!

Price, experience and product selection

Hungarian consumers are first and foremost price-sensitive. We therefore always try to offer the best prices in the market, but we still have to improve our price perception, because this isn’t the first thing people think of when Auchan comes to mind. This year Auchan customers pay less for over 7,000 products than last year, plus we have 3,000 special offers that change every week or two. It is also important how much people like to come to Auchan and what kind of shopping experience we can offer them. Recently we have launched the Treasure Basket initiative, giving a 60% discount on the assorted packages – shoppers can only find out is inside them after payment! Another pillar of our strategy is our product selection. Auchan stores have the biggest assortment, with a permanent selection of nearly 50,000 different products – both food and non-food.

At the service of our customers

We are monitoring shopping habits and the needs of different generations, and at the same time studying new store types. Our goal is to bring innovative store types to Hungary that will reach new consumer segments. We have renewed our food delivery service, which now delivers products in a more environmentally friendly way, without added packaging and filling materials. Just recently we have opened a new petrol station shop with a Drive Point, where you can pick up orders placed in our Online Shop”. (x)