98% of shoppers use social media to find products
In the last 12 months, 99 percent of European consumers have changed the way they shop online. A large majority (98 percent) look for products on social media. At the same time, many consumers feel negatively about the economy in their country. But 47 percent expect economic improvements.
These data come from the newest European Ecommerce Report from payment service provider Mollie. During July and August, 5,000 consumers in Belgium, France, Germany, the Netherlands and the United Kingdom were surveyed. Out of all surveyed, only 41 consumers said they had not changed their shopping behaviors in the last year.
Positive expectations about economy
According to the report, more than half (51 percent) of consumers feel negative about the economic situation in their country. Additionally, 17 percent feel very negative. However, 47 percent of those surveyed think that the economy will improve in their country in the next six to twelve months.
This optimism is also visible in the consumers’ planned spending. In the next twelve months, 47 percent of consumers think that they will spend more. Even 10 percent say they will spend a lot more. A small part (20 percent) of consumers think they will be spending less.
2% of consumers do not use social media
Consumers have also changed the ways they look for products. Only 2 percent of European online shoppers do not use any social media for product research. Most shoppers prefer using YouTube (47 percent), followed by Facebook (43 percent) and Instagram (40 percent).
Related news
István Nagy: the government is providing all resources to eradicate the foot-and-mouth disease virus
The government is providing all human and financial resources to…
Read more >Ocado: Social media drives up demand for high-protein foods
Demand for high-protein food is soaring, fuelled by social media…
Read more >Aldi launches social media inspired wine club
Aldi has debuted a new wine club, inspired by social…
Read more >Related news
Focus on supporting sustainable food systems: Nestlé’s joint value creation summary published
Nestlé is committed to providing sustainable, balanced and affordable food…
Read more >The European Commission has proposed to strengthen the competitiveness of the EU wine sector
The European Commission is proposing measures to improve the competitiveness…
Read more >Jägermeister Orange: an ice-cold novelty with the aroma of Sicilian orange
1400 hours of Sicilian sunlight, 56 herbs and the aroma…
Read more >