98% of shoppers use social media to find products
In the last 12 months, 99 percent of European consumers have changed the way they shop online. A large majority (98 percent) look for products on social media. At the same time, many consumers feel negatively about the economy in their country. But 47 percent expect economic improvements.
These data come from the newest European Ecommerce Report from payment service provider Mollie. During July and August, 5,000 consumers in Belgium, France, Germany, the Netherlands and the United Kingdom were surveyed. Out of all surveyed, only 41 consumers said they had not changed their shopping behaviors in the last year.
Positive expectations about economy
According to the report, more than half (51 percent) of consumers feel negative about the economic situation in their country. Additionally, 17 percent feel very negative. However, 47 percent of those surveyed think that the economy will improve in their country in the next six to twelve months.
This optimism is also visible in the consumers’ planned spending. In the next twelve months, 47 percent of consumers think that they will spend more. Even 10 percent say they will spend a lot more. A small part (20 percent) of consumers think they will be spending less.
2% of consumers do not use social media
Consumers have also changed the ways they look for products. Only 2 percent of European online shoppers do not use any social media for product research. Most shoppers prefer using YouTube (47 percent), followed by Facebook (43 percent) and Instagram (40 percent).
Related news
Social media replaces search engines as key shopping, discovery tool
Platforms like TikTok and Douyin are growing rapidly. Nearly half…
Read more >Street food, without the street!
Our magazine interviewed Zoltán Horváth, president of the Hungarian Street…
Read more >International and domestic FMCG retail outlook: Tamás Kozák in the Chain Bridge Club
At the February meeting of the Chain Bridge Club Tamás…
Read more >Related news
The BioTechUSA group was able to grow despite market challenges
The purely domestically owned BioTechUSA group has published its annual…
Read more >More than 13 tons of donations were collected at the joint Easter campaign of NOE and CBA
More than 13 tons of donations were collected during the…
Read more >MOHU supports Easter redemption with increased capacity
As the holidays approach, store traffic is expected to increase,…
Read more >