Valser launches labelfree bottles
Valser becomes the first Swiss mineral water brand to dispence with labels, this means it can reduce the amount of packaging material used and take another step towards the full circular economy.
Valser gets people talking with another innovation in the area of sustainability. It was the first Swiss mineral water to use bottles made from 100% recycled PET (rPET). Additional breakthroughs were made with the use of CO2 from the air from, Climeworks and the brand’s climate-neutral certification.
Now, by dispensing with the label, Valser has reached another milestone along the path to sustainability and a circular economy. The first Valser labelfree propositions – Valser Sparkling, Valser Still and Valser Still Calcium & Magnesium – are now available and being tested on the market. Dispensing with labels enables a further reduction in the amount of packaging material used. This means less waste and a reduction in CO2 emissions.
The product information and logo are embossed into the bottle. The barcode required for retail sale is now printed on the top of the lid.
Coca-Cola HBC
Related news
NGM State Secretary: the ESG Act strengthens the competitiveness of Hungarian businesses
The aim of the law defining the framework for responsible…
Read more >Designer shoes made from recycled coffee grounds by Nespresso
Nespresso and the French fashion startup Zèta created street shoes…
Read more >PENNY reduced its energy consumption by 10%
Since 2018, the discount food chain has been working continuously…
Read more >More new products
Hungary has plenty of work to do in the regional “long-distance running”
Based on the ten- and twenty-year trends – one of…
Read more >György Raskó: the purchase of basic foodstuffs is also a serious challenge for many Hungarian households
The serious problem of impoverishment is still noticeable among the…
Read more >According to international financial institutions, Hungary is returning to the path of economic growth
According to the forecasts of the international financial institutions, the…
Read more >