Valser launches labelfree bottles

By: Gáspár Kinga Date: 2022. 06. 24. 09:31

Valser becomes the first Swiss mineral water brand to dispence with labels, this means it can reduce the amount of packaging material used and take another step towards the full circular economy.

A small step can have a great impact on th way to circular economy

Valser gets people talking with another innovation in the area of sustainability. It was the first Swiss mineral water to use bottles made from 100% recycled PET (rPET). Additional breakthroughs were made with the use of CO2 from the air from, Climeworks and the brand’s climate-neutral certification.

Now, by dispensing with the label, Valser has reached another milestone along the path to sustainability and a circular economy. The first Valser labelfree propositions – Valser Sparkling, Valser Still and Valser Still Calcium & Magnesium – are now available and being tested on the market. Dispensing with labels enables a further reduction in the amount of packaging material used. This means less waste and a reduction in CO2 emissions.

The product information and logo are embossed into the bottle. The barcode required for retail sale is now printed on the top of the lid.

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