Starbucks named as most valuable restaurant brand

According to the 2023 “Restaurants 25” report by the independent consultancy firm Brand Finance, Starbucks has remained the world’s most valuable restaurant brand. The company’s annual report analysed factors such as brand strength, market share and royalty rates to evaluate the year’s 25 most valuable restaurant brands in the world. Brand Finance says the value of Starbucks grew by 17% to USD 53.5bn in 2022.