A new era has dawned for retail leaflets

The promotional leaflets of retailers still represent one of the most effective ways to present their offers to customers. Since 2021 paper prices and energy costs have been growing fast, there are new EU rules for reducing the environmental load of production, and 74% of Europeans want businesses to do something for the environment – all of these factors force retailers to focus on digital marketing.

Digital leaflets aren’t only more eco-friendly, but they are also more suitable for modifying campaign content. Retailers can use the Offerista Native Network to launch national or European digital leaflet campaigns, reaching millions of shoppers. With more than 1,400 platforms and applications, Offerista Group provides the biggest reach in Europe, with more than 10 million interactions per month.

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