PwC aquires GKID research company

Under the terms of the agreement, GKID will become part of PwC Hungary, at the same time 6 professionals, including its three owners – Norbert Madar, Szabolcs Timár and Ildikó Cserjés-Kopándi, will join the company. GKID is a leading research and consulting firm  in the areas of e-commerce, retail and logistics with a broad customer base and unique expertise. The transaction also extends to Trendsight Kutató and Tanácsadó Kft., which, in close cooperation with GKID, is also the publisher of the podcast, entitled Vedd fel a versenyt (Take up the competition). 

“With this new acquisition, PwC will bolster its competitiveness in the Hungarian and regional markets,” said Antal Kerekes, Consulting and Technology Leader, PwC Hungary. “It will enable us to gain a foothold in the continuously growing and rapidly changing areas of retail and e-commerce and will add data reporting capabilities to our team of more than 40 experts dealing with data assets,” he concluded.

 “With this agreement, PwC further strengthens its competitiveness in the domestic and regional markets,” emphasised Antal Kerekes, head of PwC Hungary’s business consulting area. “On the one hand, we are opening in the direction of a constantly growing and rapidly changing industry, retail and e-commerce, and on the other hand, we are strengthening our team of more than 40 people dealing with data assets and supplementing it with data provision capabilities,” the specialist emphasised.

Over the past eleven years, GKID has become the leading market research and consulting firm in the Hungarian e-commerce market. GKID’s achievements include Hungary’s best known and most comprehensive e-commerce research series, the Digital Commerce Survey, and eTOPLISTA, a high prestige ranking of e-commerce companies. GKID has also created the first parcel volume-based model of the Hungarian e-commerce market, which goes back nearly a decade. “Our e-commerce reporting is now recognised as an industry and regulatory standard,” said Szabolcs Timár, one of GKID’s co-founders. Ildikó Cserjés-Kopándi emphasised that GKID started the measurement of the Hungarian parcel logistics market based on uniform data reporting, as well as the measurement of streaming platform usage, which has a major impact on digital media consumption patterns.

“With this transaction, our primary goal is to expand GKID’s e-commerce services and to strengthen our competitiveness and position by joining PwC’s broad technology and strategy consulting portfolio. It is our priority objective to extend our standard services to regional markets, in addition to the Hungarian market, by leveraging PwC’s international expertise,”

said Norbert Madar, co-founder and senior consultant, GKID.

PwC has delivered many successful data-based business and technology solutions to its clients, such as in designing digital products, improving customer experience, and increasing the efficiency of logistics services. “GKID’s research and e-commerce expertise will clearly contribute to PwC’s ability to provide a wide range of solutions for the retail and e-commerce sectors, whether it’s about market or macroeconomic trends, expansion, or understanding new business models,” said Ádám Gusztáv Nagy, Director, Technology Consulting, PwC Hungary.