Extraordinary general meeting

Members first listened to the 2019 financial statements and approved it. Then they gave a green light to the current presidency continuing its work for another 3 years. Ágnes Péczely-Tóth, marketing and sales manager of Digitálisreklám.hu Kft. was elected member of the board of supervisors.

Product design at the highest level

András Varga
professor
BME

After the general meeting András Varga, a professor of the Budapest University of Technology and Economics (BME) gave a presentation on product design. Using lots of photos and videos, he introduced the most successful ideas from the last 25 years, from the planning phase to practical implementation. From medical equipment through furniture to in-store displays, participants could see many unique, original and exciting solutions. Seeing all of this, it doesn’t come as a surprise that already two students of Mr Varga have won the Shop! Global Awards Student Design competition.

World champion Zewa display

Four winners of the 2019-es POPAI Student Design Awards represented Hungary at the international Shop! Global Awards. In the Student Design category Boldizsár Rajkai proved to be the best with his Zewa windmill display. The awards that had come straight from Chicago were presented to BME student Mr Rajkai and Essity’s customer marketing manager Réka Nagy online.

Tomi Trunk: More than a prodigy

Tamás Trunk
author, youtuber

Seventeen-year old author, YouTuber, international skier, radio show host, rapper and sneaker expert Tomi Trunk did a presentation together with Zsófia Lakatos, PR director of Emerald. The title of the presentation was ‘Misconceptions about generation Z’ and it shed light on the fact that humour, online focus, brand drive, purpose orientation and dedication to good causes are the means for reaching members of generation Z effectively.