Pick’s new campaign revolves around soccer fandom

PICK is about to address the consumer community this summer by launching its new online community-building campaign with new limited-edition product offerings and communication on platforms favoured by younger age groups, where it will launch its new online community-building campaign with the help of microinfluorics. The #naladaPICKlabda online, social media and PR campaign builds on one of pick’s limited edition elements, as consumers receive a gift mini football during this period when purchasing PICK Winter Salami and Rákóczi salami in the promotional rods. The gift mini-ball can be used extensively: as a stress ball, whether for informal play at home, at work, or during a trip, challenging friends and relatives.