PICK Winter Salami’s 150-year-old legend is revived by the new campaign of the long-established meat industry brand

By: Trademagazin editor Date: 2021. 02. 17. 11:38

A new commercial and integrated communication campaign draws attention to the unsurpassed quality and expertise that underpins it: PICK Winter Salami is truly a legend. CaféCommunications and FleishmanHillard Café are working on the campaign.

Background: Hungary’s favorite winter salami has been an important player in the daily diet of Hungarian families for generations. The older generation already knows the secret of the legendary preparation well, now is the time for the younger people to get to know it better.