Black Friday Frustration: Over €1.3bn Worth Of Goods Expected To Arrive Damaged, Study Finds

More than €1.3 billion worth of goods sold to online shoppers during the 2021 Black Friday period are expected to arrive damaged, new research from DS Smith has found.

The packaging supplier found that close to one quarter (23%) of European consumers are likely to receive as many as three faulty or damaged items following the Black Friday and Cyber Monday sales.

More than two thirds (43%) of European shoppers say that products arriving broken or damaged is the most frustrating consequence of receiving a Black Friday delivery – if and when this happens, consumers are likely to feel disappointed (45%), annoyed (33%) and frustrated (25%).

ESM