According to a study, a large group of Hungarians are passively climate conscious

By: STA Date: 2022. 11. 30. 12:15

Hungarians acknowledge climate change and its effects better than the European average, but they are less worried about it; when choosing products and services, such as insurance, 41 percent buy with attention to sustainability – it is clear from the Századvég research, which was presented at the conference of the Association of Hungarian Insurers (Mabisz) on Wednesday.

(Photo: Pixabay)

In a statement sent to MTI, the association explained: 96 percent of Hungarians think the climate has changed, while the European average is 86 percent. According to the research, 41 percent buy with a focus on sustainability, 27 percent do not take this aspect into account. Among the investment aspects, the respondents consider understandable communication, transparency, and the degree of expected return/service to be the most important, while sustainability aspects are ranked further back. None of those who took part in the research had heard of sustainable insurance, and the majority were skeptical about how insurance companies could contribute to sustainability at all, apart from going paperless. When asked whether they would choose such a product, many answered no, because they are afraid that even their insurance may become more expensive due to risky investments.

In terms of openness to sustainability, 25 percent of Hungarians can be called skeptical

They are not afraid of climate change and see sustainable investments as a marketing goal. 47 percent are passive climate conscious, they are somewhat afraid of climate change, they don’t really pay attention to sustainability, but they still believe that we can do something for climate protection with sustainable investment. Active supporters of sustainability fear climate change, pay attention to sustainability, and consider it an important aspect when choosing services and products.

The study revealed that women are much more sensitive, but education does not make a significant difference. A much higher proportion of Hungarians without insurance are skeptical (39 and 24 percent respectively), and the more insurance someone has, the more pro-sustainability they are, the announcement states.


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