Half of Hungarians are bargain hunters

An online Nielsen survey with more than 30,000 participants in more than sixty countries has revealed that 48 percent of Hungarian consumers are happy to do some bargain hunting. In this respect the European average is 61 percent, but this proportion is the highest, 68 percent in North America. Nielsen has found that in the USA discount supermarkets and organic/gourmet supermarkets are able to increase sales, taking away market share from mainstream supermarkets. In Hungary sales by discounters and 401-2,500m² stores of retail chains were able to improve their grocery sales above the average last year. All over the world consumers are redefining their own sets of values and in some regions (e.g. South East Asia) the premium segment is performing hopefully.

Despite getting the buzz from making bargain deals, more than 57 percent of Hungarians feel it is a bit of a painful obligation to do grocery shopping; the European average is 38 percent but the global one is 63 percent. At a global level 53 percent of consumers reckon that generally retailers understand their expectations grocery-wise. If a retailer wishes to be important to consumers, they need to stay in touch with the ever-changing consumer demand, and they need to offer goods and services that customers like so much that they will return. What services do consumers like the most? Four from 10 use banking services, fast food and ready-meal services, and pharmacies.