The Hungarian Z generation takes the comfort of technology for granted

Mastercard presented the results of a new central and eastern European survey on the attitudes and behaviour of the youngest consumer group, Generation Z (“Gen Z”). The 18-24 year olds surveyed in 11 countries make up 7.2% of the population (about 11.5 million people) and their role in the economy is becoming increasingly important. New research from Mastercard shows that while young people are at home in digital technologies, relationships and face-to-face encounters are of paramount importance to them. New research from Mastercard shows that while young people are at home in digital technologies, relationships and face-to-face encounters are of paramount importance to them. They are also committed to addressing social and environmental challenges, and this is what is expected of different brands.

Young woman lying down on a hammock, using her smartphone and relaxing.