Lidl online’s launch is the most anticipated

According to Reacty Digital’s annual e-commerce survey, 39 percent of Hungarian consumers bought fashion items online last year and 38 percent purchased small and large household appliances. One third of online shoppers have already bought FMCG products online minimum once and one fifth also did so last year. More than half of them used Tesco’s service, one third shopped online at Auchan and one quarter preferred Spar.

From retailers without an online shopping service, demand is the biggest for the launch of Lidl’s online shop. When buying online, the most important factor is the time of delivery. By the spring of 2021 last year’s popularity of cashless payment reduced a little. Those consumers are the most keen on cashless payment who buy online every week. //