Lidl talked about is sustainability efforts at Fruit Logistica

Langhorst and Gajjar highlighted the importance of sustainability and Lidl’s long-term commitment to the fair trade program. The company has long supported fair trade initiatives and now wants to further strengthen this line. However, as Gajjar said, wages for those working on banana plantations were not up to par, so Lidl developed a strategy to change that.

Among the measures is that Lidl only distributes bananas in Germany, the production of which workers receive a fair wage. To do this, the company convinced its suppliers to support this direction. Gajjar said the process was not easy as they faced many challenges, such as the complex nature of paying plantation workers.