The role, benefits and future of exhibitions – priorities in the light of statistics

The Agricultural and Food Marketing Section of the Hungarian Marketing Association dealt with thefuture role professional exhibitions and marketing communication, its possible purposes, its and effective exhibition work.

Dr. Totth Gedeon is a member of the MMSZ presidency

Dr. Totth Gedeon, president of the MMSZ, and chairman of the section gave a presentation on the results of surveys conducted by German exhibitors, compared to the results of similar Hungarian studies. Digitalisation has made corporate marketers reassessment, or at least rethink.