The future of the packaging industry
Will the unprecedented growth in e-commerce sectors continue beyond the pandemic? Whatever the ‘next normal’ will look like, new expectations will have to be integrated into the next e-commerce packaging.
The dynamic expansion of e-commerce in 2020 was enabled also by the rapid development and improvement of home delivery services. After an initial period of significant delays, caused by the panic buying of essential food, home delivery rapidly improved the delivery time, which essentially contributed to the growth of e-commerce overall. A positive pressure of rapidly adapt VPK’s operations as a support for customers to create a resilient shopping experience to their consumers, while maintaining convenience, is there.
VPK reviewed product designs to see if they have everything to manage new trends in customers requirement such as safety, health concerns and more e-commerce. The success factors for a smooth, homogenous and omnichannel experience had to be identified and implemented according to the needs of all the various stakeholders. There are many factors to consider when it comes to e-commerce packaging. Optimizing packaging design for brand owners, e-retailers and end consumers is now more important than ever.
They can be summed up in the following criteria: protection and security of your products, Frustration Free Packaging (FFP), easiness to erect and fill, optimization, ship-ready branded opportunity, increasing and facilitating the unboxing experience and brand awareness. //
Related news
The National Association of Packaging and Material Handling celebrates its 35th anniversary
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >It’s not size that matters, it’s partnership: at Dunapack, even small customers receive great attention
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Conscious consumers, digital transformation: lessons learned on the FMCG market in 2024
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Related news
Every bottle counts – hundreds of million forints raised from donations
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Responsible food management: this is ALDI
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >“Soproni has been there with people in the small and big moments for generations”
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >