Hellmann’s, Globus, Rexona, Dove Men+Care and Ax are among the sponsors of the football European Championship

Among the most popular food brands from Unilever’s portfolio, Hellmann’s and Globus are also on the list of supporters. Since Unilever’s beauty care brands have already sponsored many sporting events, contributing to popularizing the love of movement, Rexona, Dove Men+Care and Ax have also become official sponsors of UEFA EURO 2024TM. According to surveys, 67% of Europeans regularly follow[1] soccer, the world’s most popular sport, and are interested in related events, so this time again millions of people will be united by a common passion for the game. The events of UEFA EURO 2024TM are expected to be followed live by nearly 5 billion people, and 2.7 million participants from the stands will support in person in 10 German cities, watching 51 matches.