Tag "Axe"

Hellmann’s, Globus, Rexona, Dove Men+Care and Ax are among the sponsors of the football European Championship

Unilever and the European Football Association (UEFA) have announced that Unilever’s food and beauty brands will also be official sponsors of next year’s European football championship, UEFA EURO 2024TM. Among...

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Unilever is building a new Dove and Axe factory in Ukraine

Unilever announced today that it will build a new production plant in the Kiev region of Ukraine with an investment of 20 million euros. The goal of the investment is...

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New director in the Kifli.hu team

From July János Makkay has been the managing director of Kifli.hu, replacing James McQuillan in the position. The new managing director comes from the FMCG sector, having worked as sales...

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The caring man is the new macho

Gender marketing messages that target men and products for men are using a new language, and they are also ‘speaking’ in new product groups. Men feel there is pressure on...

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