HELL ENERGY has chosen the greenest beverage packaging in the world

By: Trademagazin editor Date: 2020. 07. 24. 11:21

HELL ENERGY is the first soft drink manufacturer in the world that signed an agreement for the greenest alum packaging. As a result, the HELL Group will fill its products in 75 percent recycled aluminum beverage cans, which are still 100 percent and infinitely recyclable.

Under a contract signed on July 21, 2020, the HELL Group will use the highest recycled aluminum material in the world for all its beverage cans. The use of premium quality Hydro CIRCAL, which contains at least 75 percent recycled aluminum, is a milestone for the entire industry in terms of sustainability. The decision also sets an example for large multinational brands.