Do Hungarians like Heineken the most?

Heineken is in first place The business results for the year 2023 show that while Borsodi’s and Heineken’s net sales growth was only 6%, Dreher’s and Carlsberg’s recorded a significant increase of 19% and 16%, respectively, compared to the previous year. It is particularly noteworthy that Dreher overtook Heineken in the domestic market for the first time this year, although Heineken still has a significant advantage in exports. In terms of after-tax results, Dreher is one of the year’s winners, with an increase of more than HUF 2.7 billion compared to the previous year, while Heineken nevertheless achieved a positive result with HUF 4.5 billion in revenue. On the other hand, Borsodi and Carlsberg ended the year with a loss, which is also reflected in the voting results: only 3% of readers voted for Carlsberg, while the proportion of non-beer drinkers was 4%. During the voting, Heineken proved to be the most popular with 43.33%, followed by Dreher with 32.46%, followed by other beers such as Pilsner or Kozel. As the third most popular manufacturer, Borsodi achieved 17.37%.